Licensed Sports Merchandise Market Share, Size, Trends, Segments And Forecast By 2024-32
Licensed sports merchandise refers to various sports-related equipment and clothing items that are endorsed or signed by a sportsperson or imprinted with the logo of a sports club. It comprises a wide variety of sports gear, such as cricket bats, baseball bats, footballs, basketballs, and rackets. It also includes various apparel items like t-shirts, jerseys, caps, and gloves designed for men, women, and children and available in a wide variety of colors and sizes. It is manufactured by various licensing organizations that pay a certain fee or royalty to the sports entities for acquiring the copyright of their logos, designs, and signatures.
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Licensed Sports Merchandise Market Trends and Drivers:
At present, the increasing demand for licensed sports merchandise due to the rising number of sports enthusiasts around the world represents one of the primary factors influencing the market positively. Besides this, the growing conduction of various regional and international sports leagues and matches is offering a favorable market outlook. In addition, the increasing number of e-commerce brands and distribution channels selling a wide range of limited-edition authentic sports merchandise is propelling the growth of the market. Apart from this, the rising adoption of marketing campaigns for the promotion of licensed sports products through celebrity endorsements around the world is contributing to the growth of the market.
Report Segmentation:
The report has segmented the market into the following categories:
Breakup by Product Type:
- Apparel and Footwear Accessories and Gifts Toys and Games Others
Breakup by Distribution Channel:
- Online Stores Supermarkets and Hypermarkets Departmental Stores Specialty Stores Others
Breakup by Price Range:
- Premium Economic
Breakup by End-User:
- Men Women Children
Market Breakup by Region:
- North America (United States, Canada) Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others) Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others) Latin America (Brazil, Mexico, Others) Middle East and Africa
Competitive Landscape with Key Player:
- Adidas AG Columbia Sportswear Dick's Sporting Goods Inc. Fanatics Inc. G-III Apparel Group Ltd. Hanesbrands Inc. Nike Inc. Prada Puma SE Sports Direct International Plc Under Armour Inc. VF Corporation
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