NEW YORK - Devries Global is marking its 45th year in business by refreshing its brand identity under the tagline“Where Substance Meets Style.”
The fresh branding - which includes a revamped website, new visuals and updated social channels - is meant to reflect the IPG agency's mission in helping lifestyle brands best position themselves and their role in modern-day life.
“As we celebrate our 45th
year as an agency, the timing was perfect to evaluate our positioning and look to ensure we are reflecting the agency we are today, our history, and our future ambition,” said managing director Jess O'Callahan.“We are also constantly examining what our competitive edge is today and how it should continue to evolve to win and ultimately, meet complex client needs.”
As part of the effort, Devries has improved its website to make it more user-friendly, with easier navigation, updated content and a more engaging experience, the agency said. In addition, Devries will use new visuals and colors in its branding that better reflect its stature as a boutique agency; The look and feel of Devries' social channels will be updated as well.
“Today, we uniquely combine the premium, high-touch style and sensibility of a boutique with the substance, sophistication and scale of a larger agency,” O'Callahan said.“Substance is defined by aspects including global footprint, culture-forward and data-led approach, tools and technologies and our impressive roster of clients ranging from Fortune 500 icons to niche and emerging brands. Style refers to high-touch client relationships, executing flawlessly, designing bespoke teams and actually living in the worlds we are trying to influence on behalf of brands.”
Devries Global dates to 1978, when Madeline De Vries launched the agency with the goal of serving fashion and beauty brands, which has included a 35-year relationship with P&G.
Since joining IPG in 2001, Devries has focused on expanding its global footprint and diversifying its client roster. Today the firm works with clients in travel, food & beverage, health & wellness, cosmetic aesthetics and retail.
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