(MENAFN- Mid-East)
Leaders in the paper industry gathered at The Hub Forum to discuss green initiatives in the sector.
Returning event feature Project Sustainability is showcasing a selection of environmentally friendly products from across the event.
Education experts speaking at the exhibition stressed the need to make sustainability a fun part of the curriculum to inspire the next generation.
Dubai, UAE: Green initiatives are high on the agenda at Paperworld Middle East and Gifts and Lifestyle Middle East, which takes place until 23 November at Dubai World Trade Centre. From fascinating panel debates around sustainability at the event's discussion platform, The Hub Forum, to Project Sustainability, a showcase of the most noteworthy eco products from across the exhibition, environmental awareness is at the forefront of the co-located events.
During the opening day of Paperworld Middle East and Gifts and Lifestyle Middle East, a panel of experts from leading paper manufacturers around the world met at the Hub Forum to share their insights on eco-friendly processes and the pivotal role they are playing in reshaping the paper industry.
Moderated by Marat Smirnov from FSC International, the panel included Marcel Mhanna, General Manager of MEPCO; Tomasz Skowronski, Business Area Manager Eastern Europe and Middle East, Avery GmbH, Wojech Zukowski, Sales and Marketing Director, WZ Eurocopert and Naynesh Pasari, CEO Shree Krishna Paper Mills & Industries.
Each company represented in the panel is certified by the Forest Stewardship Council (FSC); which verifies forests to ensure their environments are responsibly managed and meet the highest environmental standards. Companies that are FSC-certified use paper or wood products made with or containing materials from these woodlands.
Speaking during the panel Skowronski said:“Avery's journey into sustainability started many years ago. We have divided the business into different areas including raw materials, energy, production processes, waste and social responsibility, which collectively work towards shared sustainability goals. In addition, we have made significant investments in green energy and solar panels and are committed to promoting greener fleet management by incorporating hybrid and electric vehicles. As a result of all our efforts, in 2020 our factory in Germany was recognised as being CO2 neutral.”
During the panel discussion, the experts unanimously agreed that adopting a circular model is vital to achieving sustainability in the paper industry. Additionally, they noted that the industry's awareness of this approach is increasing. As consumers become more conscious of their choices, they are likely to prefer environmentally responsible options, which will further motivate the industry to adopt sustainable practices. However, they noted it is crucial to have strict legislation against 'greenwashing' to prevent companies from making false claims about their eco-friendly practices.
One of the many companies showcasing its commitment to sustainability at Paperworld Middle East this week is Asia Pulp & Paper (APP). The company has made sustainability a core pillar of its operations and has been transparently reporting its progress since 2008 through an annual Sustainability Report that aligns with Global Reporting Initiative (GRI) standards.
Sandeep Raina, Export Sales Head, APP said:“Our goal at APP is to secure a prosperous future for our children. We achieve this by creating products and delivering services that cater to every stage of life with utmost care. It is our responsibility to conduct business sustainably so that we can continue to innovate and contribute towards preserving the future.”
On day two of Paperworld Middle East and Gifts and Lifestyle Middle East, Sudha Bhatia, Academic Advisor at Rochester Institute of Technology was joined on stage at The Hub Forum by Grace Karim, Co-founder of Bookends, a platform for buying and selling used books, which promotes the environmentally-friendly principles of 'reduce, reuse and recycle'.
Both speakers highlighted the importance of encouraging sustainable practices in the next generation and making sustainability an engaging and fun part of their education. Bhatia commented:“To empower youth to move towards sustainability we need to tap into their areas of interest and educate them on how small, daily actions can make a difference. Education isn't just about what is learned in the classroom, schools should look increasingly to take their students to visit environmental projects in their area. Beeah, being one example in the UAE.”
Project Sustainability returned to Paperworld Middle East and Gifts and Lifestyle Middle East for another year, bringing together a diverse selection of sustainable items from across the two events. Products featured at Project Sustainability include an antibacterial recycled pen from Magic Trading which is made from recycled materials, and the Navigator Eco-Logical paper product which is made from fewer natural resources, whilst guaranteeing a premium quality performance.
About Paperworld Middle East:
Paperworld Middle East brings together world-renowned brands, regional players, and promising innovators for an exciting three-day showcase featuring products ranging from office and school supplies to festive decorations and brandable merchandise. The next edition of the show takes place from 21 – 23 November 2023 at Dubai World Trade Centre, co-located with Gifts & Lifestyle Middle East.
About Messe Frankfurt:
The Messe Frankfurt Group is one of the world's leading trade fair, congress and event organisers with their own exhibition grounds. With a workforce of some 2,160 people at its headquarters in Frankfurt am Main and in 28 subsidiaries, it organises events around the world. Group sales in financial year 2022 were around €454 million. We serve our customers' business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt's key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity.
About Messe Frankfurt Middle East:
Messe Frankfurt Middle East's portfolio of exhibitions includes: Automechanika Dubai, Automechanika Riyadh, Beautyworld Middle East, Beautyworld Saudi Arabia, Intersec, Intersec Saudi Arabia, Gifts & Lifestyle Middle East, Light + Intelligent Building Middle East and Paperworld Middle East. In the 2022/23 event season, Messe Frankfurt Middle East exhibitions combined featured 3,939 exhibitors from 66 countries and attracted 151,990 visitors from 116 countries.
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