MG MOTOR BRIDGES THE GAP: PROMOTES NEXT-LEVEL CUSTOMER CARE FROM TOP LEVEL MANAGEMENT IN LATEST CAMPAIGN
Date
9/26/2023 9:08:19 AM
(MENAFN- Mid-East.Info)
Renowned British-born automotive brand MG Motor is set to revolutionise the Saudi market, aiming to provide an unparalleled 360-degree customer service experience. The brand remains dominant on the streets of Saudi Arabia, boasting over 100,000 vehicles on the Kingdom's roads. In a bid to reinforce its brand presence in the KSA, MG Motor, along with Havas Middle East, launched a new campaign that leveraged top-tier resources. In a bold move, the Managing Director of MG Motor Middle East, Mr. Tom Lee, took to social media to publicly address the concerns of customers in the Kingdom and shared his direct contact number, in an effort to have the public reach out to him directly.
This hands-on approach not only provided a platform for customers to voice their
concerns but also instilled unwavering confidence that every situation, feedback and
query received personal attention with immediate solutions provided directly from MG
Motor's senior management. The initiative was complemented by an Out of Home
takeover where the WhatsApp number was prominently advertised across three major
cities in the Kingdom: Riyadh, Jeddah and Dammam. Critical cases that emerged through
the MD's WhatsApp channel were promptly identified and resolved with immediate
effect. The team assisted individual car owners, addressing concerns promptly and
directly, demonstrating a high level of dedication to customer satisfaction.
“Customer satisfaction remains at the forefront of our business. With deep understanding of our Saudi customers, their preferences and aspirations, we are driven by a passion for service excellence as we embark on this journey to further refine our services as well as products in the Kingdom.”
Mr. Tom Lee
Managing Director of MG Motor Middle East
The initiative also involved the introduction of new Social Media handles and the
creation of market-specific content, designed to resonate with local tastes and
preferences. Under the slogan“DRIVEN BY YOUR PASSION” )شغفك القيادة) , and a renewed
focus on customer-centricity, MG Motor is poised to redefine the automotive experience
in Saudi Arabia.
About Havas Middle East:
Havas Middle East is part of Havas Group, one of the world's largest global communications groups. Based on a client-centric model across all its disciplines, Havas Middle East is a full-service, fully integrated communications powerhouse, operating seamlessly across Creative, Media and PR. Over 200 of the world's brightest and bravest, working in a place we call the Havas Village.
Our Havas mission: To make a meaningful difference to the brands, the businesses and the lives of the people we work with.
Havas Group integrated Vivendi in December 2017. With 20,000 employees in more than 100 countries, Havas Group is committed to creating meaningful connections and having a positive impact in the world through creativity, media and innovation.
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