(MENAFN) Vkusno i Tochka, the fast-food chain that replaced McDonald's in the Russian market, has reportedly surpassed the success of its predecessor, according to Aleksander Govor, the owner of the group. Since taking over, Vkusno i Tochka has recorded over 500 million visits in the past year, demonstrating its growing popularity. Govor further announced plans to open 50 additional outlets by the end of the current year and expand the chain into remote cities that were previously inaccessible to the American fast food brand.
During a press conference commemorating the first anniversary of the rebranded chain, Govor highlighted their achievements, stating that as of the end of May 2023, Vkusno i Tochka held a 58% share among the three major fast-food players in the Russian market. This surpasses the performance of its predecessor, McDonald's, and even exceeds the combined share of its main competitors, Burger King and KFC.
Govor attributed the impressive results to the swift transformation of the menu and key services offered by Vkusno i Tochka. The chain's focus on revamping its offerings has evidently resonated with customers, contributing to its growing success. By adapting to the preferences and demands of the Russian market, Vkusno i Tochka has effectively positioned itself as a leading player in the fast-food industry.
The strategy of expanding into remote cities that were previously underserved by major fast-food chains demonstrates Vkusno i Tochka's commitment to catering to a broader customer base and capturing untapped markets. By filling this void left by McDonald's, the Russian chain has successfully carved out a niche for itself and capitalized on the demand for convenient and tasty fast food in various regions across the country.
As Vkusno i Tochka continues to establish its presence and expand its reach, its performance serves as a testament to the evolving landscape of the Russian fast-food market. The chain's ability to adapt, innovate, and outperform its competitors highlights the resilience and growth potential of domestic players in the industry.
With its remarkable success and ambitious expansion plans, Vkusno i Tochka is poised to solidify its position as a major player in the Russian fast-food market, offering customers a homegrown alternative that has resonated strongly with their preferences and demands.
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