(MENAFN- Investor Brand Network) d-wave (nyse: qbts) , a leader in quantum computing systems, software and services, and
interpublic group (nyse: ipg) , one of the world's premier global advertising and marketing services companies, today announced a partnership that will see the companies work together on quantum computing applications that fuel innovation in marketing investments and strategy. D-Wave and IPG will collaborate on the research and development of quantum-hybrid applications designed to address optimization in marketing campaigns.
“In today's highly connected and deeply digital world, consumers are met with brand messages daily. Breaking through to reach the right customer at the right time remains a difficult challenge given the vast number of variables to consider,” said Dr. Alan Baratz, CEO of D-Wave.“We're excited to work with IPG to bring the power of quantum to advertising optimization, more efficiently harnessing a massive amount of data to create hyper-targeted campaigns that drive desired outcomes for brands.”
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About D-Wave Quantum Inc.
D-Wave is a leader in the development and delivery of quantum computing systems, software and services, and is the world's first commercial supplier of quantum computers - and the only company building both annealing quantum computers and gate-model quantum computers. The company's mission is to unlock the power of quantum computing today to benefit business and society. D-Wave does this by delivering customer value with practical quantum applications for problems as diverse as logistics, artificial intelligence, materials sciences, drug discovery, scheduling, cybersecurity, fault detection and financial modeling. D-Wave's technology is being used by some of the world's most advanced organizations, including Volkswagen, Mastercard, Deloitte, Davidson Technologies, ArcelorMittal, Siemens Healthineers, Unisys, NEC Corporation, Pattison Food Group Ltd., DENSO, Lockheed Martin, Forschungszentrum Jülich, University of Southern California, and Los Alamos National Laboratory.
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