(MENAFN- The Peninsula) The Peninsula
Doha: The Ministry of Commerce and Industry announced winning the Gold Stevie Award in the Innovation in Cross-Media Marketing category, at the Middle East and North Africa Stevie Awards ceremony, held at the Waldorf-Astoria Hotel in Ras Al Khaimah, United Arab Emirates, on May 21, under the sponsorship of Ras Al Khaimah Chamber of Commerce & Industry.
The award was received by Tareq Hussain Al Khalaf, Director of the Public Relations & Communication Department, and Saif Jassim Al Kuwari, Director of National Product Competitiveness Support Department.
The award comes as the culmination of the Ministry of Commerce and Industry's ceaseless efforts to enhance food security, develop local industries, and increase self-reliance in many key sectors, especially in light of sudden economic crises.
Through this endeavour, the Ministry seeks achieving one of the main pillars of Qatar's vision of building a competitive and diversified economy capable of meeting the needs of society at present and in the future.
In this context, the Ministry launched a cross-media marketing campaign at the State level, in addition to holding community activities, and promotions in commercial centres. The Ministry highlighted the quality and competitiveness of locally-made products, to address consumer preference for international brands. The campaign also aims to improve export capabilities through expanding opportunities for Qatari factory owners, thus providing them with a wide manufacturing base and increased market access.
The interactive campaign activities covered all important sectors including food, beverages, medical materials, textiles, paper, prints, electrical materials, furniture, wood, plastics, rubber, petroleum, building materials, metals, machinery, and manufacturing industries.
It is worth noting that the Middle East and North Africa Stevie Awards are the world's premier business awards. With their three categories: gold, silver and bronze, the awards are dedicated to honouring the largest organizations in innovation in the business sector across 17 countries in the Middle East and North Africa region, including: Jordan, the United Arab Emirates, Saudi Arabia, Qatar, Egypt, Bahrain, Oman, Algeria, Lebanon, and Turkey.
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