Halal protein exporter invests in financial services

(MENAFN- Brazil-Arab News Agency (ANBA))

São Paulo – Ramax , an exporter specializing in halal meat, which is suitable for consumption by Muslims, is expanding its business. Since 2018, the brand has been working with financial services.“We expanded a lot. We grew. We started to operate with other proteins. Today we have sheep, for example. In addition, we are diversifying with financial products and services, mainly for small and medium producers in Brazil,” told ANBA the Lebanese-Brazilian managing partner, Rada Saleh.

The new products include services by Ramax itself and financial partner companies, consisting mainly of letters of credit and payment of receivables in advance. Saleh explained if a Ramax partner small meat processing company in Brazil needs money to pay a better price on cattle, the brand provides an advance on receivables. With the amount, the slaughterhouse guarantees the product, and the meat is also more affordable for Ramax.

Ramax specializes in exporting halal proteins

“The cattle breeder benefits by receiving cash, the slaughterhouse benefits by making a good purchase, and we, as a trading company, get good quality meat at an interesting price to operate in foreign markets,” he stated.

In addition to suppliers, Ramax's customers can request, for example, a letter of credit.“Since we started to offer this service more effectively, it has only expanded,” said the executive.

Markets

In addition to expanding services and products, the trading company also increased the number of markets where it operates. For example, in the United States, where it already had an office, the brand also started pursuing a stake in the consumer market. Another new market is Libya.“The rule for doing business is to have financial and political security. Today we do business even in Libya. We seek the security of the business long before the business itself,” stressed the businessman.

Although most animal proteins come from Brazilian suppliers, sheep come from Australia and New Zealand, shipping mainly to Chinese consumers. Saleh is based in Lebanon, and there he leads initiatives to grow in the Arab world. For him, having professionals in the countries to which the products are exported is a distinguishing feature of Ramax. The strategy is for the team to accompany the product's logistics to its destination and assess the trends and demands of the market in each country. Hence, the company can provide feedback to its suppliers and make the business more assertive.“Simple and efficient,” declared the partner.

The brand has teams in locations such as Brazil, Paraguay, Hong Kong, and the US. The goal is to have a diversity of suppliers and customers. The brand's strategy involves mainly Arab and Muslim markets, including Syria, which Saleh hopes will be a promising market as the country's reconstruction progresses.“For us, the halal market is of paramount importance. The Muslim population is the fastest growing in the world and, as they consume halal, it is the market that grows, on average, 15% a year. Me, being here in Lebanon, shows that we are also betting on Syria. When conditions there become ideal, we will be ready to serve this market,” he concluded.

Translated by Elúsio Brasileiro

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