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Sunday, 09 May 2021 04:44 GMT

Five steps to video marketing success: Beginner's guide


(MENAFN - Spinfeed Technologies)

Many industrialists realize the positive and fruitful effect that video production has on their brand awareness campaigns; hence, many incorporate videos in many of their promotions and advertisements. The video production industry continues to grow, and if you run a local company, you're going to need to be very aggressive to beat the competition. 

To excel, you must have a well-developed marketing strategy that strategically incorporates SEO, customer engagements, and so much more. You may feel overwhelmed, specifically if you have started a new video production company that needs you to invest more in publicizing it.  

According to research done by eMarketer.com, the US marketer spends approximately $29.24 billion on the video alone, accounting for 49.2% of all US marketing strategies, and this projection is expected to rise rapidly as advised by Spiel Creative experts. 

It would be frustrating for you to invest in great video production and fail to impact the market. Nonetheless, we hope to help you in crafting a winning video content marketing strategy to get your videos to flourish with these pointers. 

What is video marketing?

Video marketing is the process of making, publishing, and distributing videos for creating brand awareness, passing information, educating the audience, or for entertainment purposes. Video marketing can either be in direct advertising or incorporate different stages of a buyer's journey to produce a holistic marketing campaign. 

Additionally, the term video marketing refers to integrating videos to promote and market your products and services to

  • Increase engagement on your social media platforms 
  • Offer education to consumers 
  • Reach your audience 
  • Create brand awareness 

Why is video marketing important today? 

In the recent past, video content has become popular thanks to information technology and the availability of affordable internet service. Many studies show that video continues to overtake other forms of advertising channels. For instance, potential customers are more likely to watch a video about a new product in the market than read about it. 

For your marketing strategy to be a success, it would be advisable to create video content if you intend to broaden your reach. And connect with audiences on various platforms such as blogs, YouTube, search engines, and social media platforms that include Facebook, Instagram, Twitter, and LinkedIn. 

Well-crafted videos are beneficial to showcase important features of your business while integrating fun graphics, an interesting presentation, lively music, or captivating pictures. 

You may feel lost where to begin marketing your company, but we hope these tips and tricks will help you integrate your video productions into your marketing strategy. 

Starting a video production company is hard work, but developing your portfolio and customers may be very hard, but the good news is that it is not an impossibility. 

Practical steps to video marketing 

  1. Market research 

The first step to marketing is carrying out a study on your potential clientele, competition, and expected challenges, and how to overcome them. Knowing your competitor's strengths and weaknesses gives you an upper hand in planning your market strategy effectively.  

You will be confident in approaching potential clients and other new markets and firmly establish yourself, setting yourself apart from the rest. 

 A point to note is, please do not destabilize the competition by going into the market with low rates. Customers may view your low charges as a sign of substandard and mediocre service, making you lose connection with clientele and other partners. 

If you are still new in the market, though your competitor may be well established and can afford to provide lower-cost, try and leverage this by improving other aspects. 

Though it may be difficult for you to match the discounts offered by your already established competitor who has streamlined their services, you can match and even surpass their level of excellence and customer service. 

Devise ways of knowing your competitor's strengths and weaknesses to help you develop a solid marketing strategy for your brand. 

  1. Display your expertise 

You can showcase your value by designing a company website, take advantage of social media platforms to create strategic promotional campaigns when a new video comes out and advertising. 

When advertising, place a lot of emphasis on your production company's value proposition. What is it that your company does exceptionally well? Ensure that consumers know it since your value proposition may be valuable to a potential customer. It may be what a client needs in addition to helping you gain a competitive advantage over your competition. 

  1. Networking 

Always creating time to network with clients and partners taking time to meet with them physically is a big deal for your production company's success. Try and associate with other related establishments and production company owners and join these organizations to forge new alliances. 

You'll discover that you can get good breaks or land lucrative contracts by attending these events and meeting other well-established owners, overwhelmed with work, and can refer some your way.  

Additionally, identify potential clients through market research, book an appointment with them and gain their trust. Converse with them and make them feel important by showing interest in the products or services. 

  1. Request referrals 

In this trade, whether you are into industrial, commercial, or big-budget films, it all lies in who you know and who can vouch on your behalf. Therefore, it is imperative to have a good relationship with your clients as they will play a huge role in referring you. Request for client reviews and advertise this in the testimonial section of your website or social media pages will be extremely helpful for your startup. 

  1. Exploit social media platforms 

Though social media happens to be the easiest and most effective way to promote your video production company, it requires a lot of time, dedication, and effort. With a well-thought-out marketing strategy, you will reap the benefits, and your production company will be one of the success stories. 

Customer engagement helps touch base and know what clients need from you and how you can package your services appropriately. In between engagements, you can tactfully place your publicity materials and marketing plans. From the beginning, maximize building your clientele organically and later on upgrade to paid ads once income starts flowing. 


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