(MENAFN- Market Press Release) The brand pays tribute to the Atlas Mountains and Moroccan roots of founder Salima Hadimi in every step of the product development process by embracing the ancient wisdom of her ancestors and the nourishing gifts from Mother Nature. No detail is too fine for Atelier Yto, which is a marker of its reverence for craftsmanship and artistry.
All of the ingredients used in Atelier Yto's products are sourced in North Africa and selected for their ability to treat a range of skin conditions, such as inflammation, aging, acne, clogged pores, etc. These include Argan, the holy grail of ancient North African beauty; Moroccan Mint of the plains; Orange Blossom of Marrakech; and Sweet Almond of the Anti-Atlas Mountains of Amizmiz. Atelier Yto celebrates the very earth from which the precious ingredients for its products originate. The pure and evocative scents of its Body and Hair Oils has the elusive power to transport users to a summer's day in the gardens of Marrakech or by the cooling waters of Ourika Valley.
In addition to celebrating the earth, Atelier Yto is also committed to protecting it. Atelier Yto is proudly all-natural, organic, and ethical. With sustainability as its priority, the brand partners with female-run cooperatives to encourage the usage of skincare containing fair-trade, organic, and wild harvest components. The finest raw organic ingredients are hand-picked and then thoroughly cold-pressed in an ethical and cruelty-free process. All oils produced by Atelier Yto are tested, approved, and certified by Ecocert, USDA, and fair-trade organizations.
Atelier Yto's signature minimalist packaging, consisting of neutral earth tones and classic typography on non-toxic apothecary-style glass bottles, demonstrates the brand's dedication to aesthetics, philosophy, and functionality. The amber bottle filters UV light to avoid deterioration and protects the aromatic and therapeutic properties of the oils. Along with its cap and glass dropper, the bottle is also 100% recyclable. As all of the products are travel-size, they will fit into a handbag or cabin baggage effortlessly. Chic and unassuming, Atelier Yto products fully embody its brand identity, which is rooted in natural and holistic beauty. Its products are also strictly gender- neutral and designed to serve any user regardless of their gender identity.
'Atelier Yto's packaging differentiates its products from the rest of the market. It is clean, sophisticated, and modern. I love the interplay between black and white; it adds an extra touch of character,' says Stephen di Renza, creative director extraordinaire.
About the Brand - Atelier Yto finds its roots in the ancestral savoir- faire of natural beauty. Meticulously formulated and ethically hand-crafted with Argan and other botanicals, its products offer simple and natural beauty solutions. Atelier Yto pays tribute to our ancestors, who looked to the earth for natural remedies to protect, restore, and revitalize their skin. As a result, every ingredient selected for its wide range of hair and body oils is ancient, rare, and 100% natural. The oils are highly concentrated and do not contain any fillers or fragrance.
About the Founder - Salima Hadimi is proud of her Atlas Mountains and Moroccan roots, which she has credited as the inspiration behind her beauty brand. Having descended from an established tribe of herborists in the North African region, she felt compelled to share her knowledge of botanical ingredients and ancient wisdom—which has been passed on from generation to generation for past centuries—with the health-conscious consumers of today.
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