(MENAFN- The Express Wire) Wheatgrass Product Market 2019 Business Overview, Cost Structure, Key Companies, Production, Trade, Consumption Analysis and Forecast Outlook 2024
Posted on Oct 22 2019 12:31 PM
"2019 Wheatgrass Product Market research paper has been updated with new data and figure for better market understating. Report analysis the trend and forecast Wheatgrass Product Market growth outlook."
Market Overview
Global Wheatgrass Product Market is poised to grow at a CAGR of 11.14% during the forecast period, 2019-2024.
- Wheatgrass, being a rich source of dietary fiber and micronutrients (vitamins and minerals), the food processing industry is seeking to incorporate it as a nutritional enhancement ingredient, as well as to develop stand-alone functional food and beverage products.
- Owing to its anti-oxidation and detoxification traits, pharmaceutical industries are also adopting wheatgrass as an active ingredient in many of their formulations.
- The cosmetic industry is also increasingly utilizing wheatgrass for developing natural skin care and hair care products.
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Scope of the Report
Global Wheatgrass Product Market is segmented by Product Type (Juice, Powder, and Pills), Distribution Channel (Supermarket/Hypermarket, Specialist Retailers, Online Retailers, Others), and Geography.
Key Market Trends
Growing Demand for Wheatgrass Beverage
Wheatgrass product is gaining popularity among consumers, due to its various benefits over health. Health conscious consumers and athletes are the major consumers of wheat grass products, either in juice or powder form. Wheat grass contains up to 70% chlorophyll which promotes oxygen in the body. In addition, it contains high antioxidants, is rich in vitamins and minerals, acts as detoxifier as it contains superoxide dismutase (SOD), and comprises of enzymes that help in digestion. Wheatgrass juice/products are gluten free, which is another major factor that boosts its sale. Middle aged and elderly consumers readily invest in wheatgrass products to support their immunity system. This has led the manufactures to extend their research activities for bringing new formulations or for expanding the range of wheatgrass products to cater various consumers' needs and preferences.
North America Holds the Largest Share in Wheatgrass Market
North America region has the largest share in the global wheatgrass product market, followed by Europe. The United States dominates the market for wheatgrass products, driven by the increased health-conscious consumers and growing demand for organic food products. Asia-Pacific region is expected to have a growth potential for wheatgrass products, propelled by growing ageing population, rising disposable income, increased health consciousness. Majority of leading manufacturers in the wheatgrass products market target the opportunities posed by emerging economies like China and India to expand their revenue base.
Competitive Landscape
Companies are focusing on developing new product innovation, based on value-added ingredients, to compete in the market. Some of the leading manufacturers and suppliers of the wheatgrass products include Wheatgrass, Nutriblade, and Bondi Wheatgrass, among others.
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Table of Contents
1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
3.1 Market Overview
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Force Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Juice
5.1.2 Powder
5.1.3 Pills
5.2 By Distribution Channel
5.2.1 Supermarket/Hypermarket
5.2.2 Specialist Retailers
5.2.3 Online Retail Stores
5.2.4 Others
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 United Kingdom
5.3.2.2 Germany
5.3.2.3 France
5.3.2.4 Russia
5.3.2.5 Italy
5.3.2.6 Spain
5.3.2.7 Rest of Europe
5.3.3 Asia Pacific
5.3.3.1 India
5.3.3.2 China
5.3.3.3 Japan
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle East & Africa
5.3.5.1 UAE
5.3.5.2 Saudi Arabia
5.3.5.3 Rest of Middle East & Africa
6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 NAVITAS ORGANICS
6.4.2 Bondi Wheatgrass Juice Company
6.4.3 Pines International
6.4.4 Naturya
6.4.5 Amazing Grass
6.4.6 Bondi Wheatgrass Juice Company
6.4.7 NOW Foods
6.4.8 Myprotein
6.4.9 Urban Health
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
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