(MENAFN- Market Press) Kenya Precision Agriculture Market Dynamics
The Kenya precision agriculture market is primarily driven due to the increasing demand for food in Kenya. The Food and Agriculture Organization (FAO) of the United Nations estimates that almost one-quarter (24.2%) of Kenyans are estimated to still suffer from undernourishment in 2016. Currently, in 2019, 46 per cent of the population live on less than 1 USD a day, 36.5 per cent are food insecure and 35 per cent of children under five are stunted (chronically malnourished) in Kenya. According to the World Food Program, the number of people that are acutely lacking food security in Kenya has risen to 3.4 million from August 2017 to February 2018 up from 2.6 million for February to July 2017. In April 2019, a group of scientists from Africa, the UK and Zambia are pushing for adoption of precision agriculture with a focus on soil fertility monitoring to enhance knowledge driven smallholder farming in Africa.
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Kenya Precision Agriculture Market Segmentation Analysis
Based on the offering, the market is segmented as software, hardware and services. Software services in precision agriculture include real-time insights which help monitor real-time reports of labour and inputs that impact crop production, yield monitoring that helps the user measure yield for a specific location and built-in accounting feature that enables the user keep records of crop yields and profitability. Inventory management, labour management, traceability of food production, weather records are some other essential features offered by the software services segment of precision agriculture.
The software services segment of the Kenya Precision agriculture market is expected to witness healthy growth rates in the feature owing to the rising number of agricultural technology start-ups in Kenya coupled with rapid enhancements in agricultural R&D activities. According to the Precision Agriculture Development (PAD) organization, research in Kenya shows that sugar cane farmers working with Mumias Sugar Company who received agricultural advice via SMS experienced yield gains of 11.5 percent. By reporting delays in input deliveries through the phone system, interruptions in fertilizer distribution were reduced by 21.6 percent.
Kenya Precision Agriculture Market Competitive landscape
New product launches, expansion of facilities, mergers and acquisitions and strategic partnerships are vital strategies adopted by most of the companies to contribute to the growth of the company and improve their market growth rate.
For instance, in August 2018, John Deere introduced new precision agriculture solutions and updated software services which include new products such as the 4240 Universal Display, AutoTrac Universal 300 guidance solution and updated 18-2 Gen 4 software, which are designed to help farmers farm even better in 2019 and beyond.
Furthermore, in January 2018, Agribotix, a Colorado-based company specializing in drone-enabled agricultural intelligence, collaborated to integrate its UAS platform with John Deere. Agribotix will deploy its FarmLens ag-drone platform to empower John Deere dealers.
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This report contains the following table of contents -
1. Kenya Precision Agriculture Market Methodology and Scope
1.1. Research methodology
1.2. Research Objective and Scope of the Report
2. Kenya Precision Agriculture Market Definition and Overview
3. Kenya Precision Agriculture Market– Executive Summary
3.1. Market Snippet by offering
3.2. Market Snippet by technology
3.3. Market Snippet by application
4. Kenya Precision Agriculture Market– Market Dynamics
4.1. Market Impacting Factors
4.2. Drivers
4.2.1. Growing Food demand
4.2.2. Increasing awareness about the digital agriculture solutions
4.3. Restraints
4.3.1. Expensive precision agriculture equipment
4.4. Opportunities
4.5. Impact Analysis
5.Kenya Precision Agriculture Market– Industry Analysis
5.1. Porter's Five Forces Analysis
5.2. Patent Analysis
6. Kenya Precision Agriculture Market– by Technology
6.1. Introduction
6.1.2. Market Size Analysis, and Y-o-Y Growth Analysis (%), by Technology
6.1.3. Market Attractiveness Index, by Technology
6.2. Crop Scouting
6.3. Field Mapping
6.4. Precision Irrigation
6.5. Irrigation Management
6.6. Yield Monitoring
6.7. Others (include financial management, farm labor management)
7.Kenya Precision Agriculture Market– By offering
7.1. Introduction
7.1.2. Market Size Analysis, and Y-o-Y Growth Analysis (%), by offering
7.1.3. Market Attractiveness Index, by offering
7.2. Software
7.3. Hardware
7.4. Services
8. Kenya Precision Agriculture Market– By Application
8.1. Introduction
8.2. Remote Sensing
8.3. Guidance system
8.4. Variable Rate Technology (VRT)
9. Kenya Precision Agriculture Market – Competitive Landscape
9.1. Competitive Scenario
9.2. Competitor Strategy Analysis
9.3. Comparative Product Portfolio Analysis
9.4. Market Positioning/Share Analysis
9.5. Mergers and Acquisitions Analysis
10. Kenya Precision Agriculture Market – Company Profiles
10.1. AGCO Corporation
10.1.1. Company overview
10.1.2. Product portfolio and description
10.1.3. Key highlights
10.1.4. Financial overview
10.2. Usomi
10.3. AG Junction Inc
10.4. Crop Metrics LLC
10.5. Deere and Company
10.6. Farmers Edge Inc
10.7. Grownetics Inc
10.8. Granular Inc
10.9. Crop Nuts
10.10. Ujuzi Kilimo
11. Kenya Precision Agriculture Market – Premium Insights
12. Kenya Precision Agriculture Market – DataM
12.1. Appendix
12.2. List of Tables and Figures
12.3. About Us and Services
12.4. Contact Us
About DataM Intelligence
DataM Intelligence 4Market Research is a Market Intelligence and Business Research firm, based in India. It aims to bridge the two main aspects of a business decision - opinion and supportive data.
DMI is currently strengthening its cross-industrial database for sectors including Chemicals, Materials, Agriculture, Healthcare Services, Animal Nutrition, Consumer Goods, Food & Beverages, Industrial Machinery and Automation among others.
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