Following the agreement with Tamani Global Development and Investment, ELAN Media launched a new cutting-edge DOOH network in Mall of Muscat on April 15.
Under the agreement, ELAN Media is the exclusive media representative of Mall of Muscat and will bring its wide experience in the media industry to ensure the successful promotion and sales of the mall's DOOH advertising network in Oman.
The newly launched network increases ELAN Media's portfolio of high-value and high-impact advertising assets, which includes, 'The Eye', a 103m2 LED screen that will be the largest outdoor digital media display in Oman and introduces the pioneering digital advertising technology in the region to the Omani market. This will set new industry standards and generate prime opportunities for a wide array of businesses to communicate with millions of visitors, enhance the shopping experience and contribute to the country's economic diversification.
Sheikh Mahmood al Jarwani, chairman of Tamani Global Development and Investment, said, 'By teaming-up with ELAN Media, we are creating new platforms to cater to the dynamic media needs and media scenes of the Sultanate of Oman.
'Being associated with Oman's most awaited shopping and leisure destination Mall of Muscat, ELAN Media has the opportunity through this platform and through their state of the art and advanced digital network to reach to a wider audience than ever before. Enriching the visitor's experience is our motto and together with ELAN Media we will be able to achieve that goal.'
Jamie Ball, chief operating officer, ELAN Media, said, 'We are thrilled to introduce the region's most-advanced Digital Out-of-Home network to the Omani market, in partnership with Tamani Global Development & Investment. Our collaboration will positively contribute towards enriching the visitors' experience.'
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