Al Raya enters a new digital phase, partners with Asia’s leading Saas company- Capillary Technologies

(MENAFNEditorial) Al Raya, one of the leading supermarket chains in the Kingdom of Saudi Arabia, is entering a new digital phase by tapping into solutions of Capillary Technologies, Asia’s leading Software as a Service (SaaS) product company.

With about 50 stores across the Kingdom, Al Raya has adopted Customer Relationship Management (CRM), Loyalty and Analytics solutions of Capillary Technologies. The supermarket chain aims to leverage Capillary’s expertise in the customer engagement domain by deep diving into the consumers’ needs and wants. The solutions will help them understand what the consumer wants, when he wants it by offering the right product at the right time through the right channel.

Established in 1991, Al Raya opened doors to the first 24-hour supermarket in Jeddah. All their other stores currently operate on the same model. With KSA projecting incredible growth year-on-year, Al Raya hopes to gain a greater share in the market.

Commenting on the partnership, Alimuz Tahir, Business Development Director of Al Raya, said, “We are happy to partner with Capillary Technologies to enhance our customer reach, engagement, and retention. With Capillary’s solutions helping us to better understand our customer needs, we hope to create a seamless shopping experience for them.”

“We currently have a customer base of over a million and is rapidly increasing. With an integrated system, we hope to manage the data better and more efficiently. In a dynamic and ever-changing environment like KSA, Capillary’s understanding of Customer lifecycle journey will immensely benefit us to achieve our goal to digitally transform our business and the way we run and have been running it,” added Alimuz.

Nitin Kaushal, President & GM- EMEA, at Capillary Technologies said, “We are excited to work with Al Raya in creating a better and more engaged customer service experience driven by data insights.”


“With our solutions, Al Raya will adopt a customer-centric approach to enhance the customer experience and engagement. It’s no secret that the cost of retention of your customers is lesser than acquiring new customers. With over a million customers in their database, we will be able to better engage their customers’ with what they want when they want, with the right offer and through the right channel. This will, in turn, enable Al Raya to retain and reward their best customers while enhancing the customer experience.” Nitin added.

Capillary Technologies, a SaaS major, offers a robust partner and customer service channel to support consumer-facing businesses. The company, with over 900 Capillary associates across 11 global offices, provides innovative ways for brands to make their consumers' lives easier and experiences memorable.

Capillary Technologies, with a strong presence in the MENA region, covers over 300 million consumers, 35,000 stores and over 400 marquee brands including Pizza Hut, Redtag, Walmart, Al-Futtaim, Majid Al-Futtaim, KFC, Starbucks, Malabar, Herfy, and Samsung on its SaaS platform across 30+ countries.

MENAFN2710201800703775ID1097628078