Jeff Koons Unveils New Collaboration With French Water Brand Evian. Artsy

A familiar silhouette from the contemporary art canon is turning up in an unexpected place: the water aisle. American artist Jeff Koons (b. 1955) has partnered with French spring water brand Evian on a limited-edition bottle design released April 1, timed to mark the company's 200th anniversary - and, the brand emphasized, not as an April Fool's joke.

The collaboration centers on Koons's“Balloon Dog,” the stainless-steel, mirror-finish sculpture that has become one of his most recognizable motifs. Evian is issuing both still and sparkling versions of the commemorative bottle. Each carries the line“200 Years Young: Jeff Koons” beneath the Evian logo, with the still bottle featuring a pink balloon dog and the sparkling bottle a blue one.

Evian, a luxury water brand founded in 1827, has long leaned on the language of youth and vitality in its marketing, and the Koons partnership extends that messaging through an image associated with celebration and glossy, high-production spectacle. In a press statement, Koons framed the project in those terms:“When Evian approached me, the message about youth immediately resonated with me,” he said.“I chose to incorporate my 'Balloon Dog' into the design because it not only echoes the iconic status of the brand itself, but also embodies the spirit of celebration, playfulness, curiosity, and the joy of creating, a moment that feels both life-giving and uplifting.”

Koons first introduced“Balloon Dog” in 1994 as part of his“Celebration” series, a body of work built around the visual vocabulary of parties and childhood - balloon animals, inflatable forms, and Easter eggs rendered at monumental scale. Over time, Koons produced multiple versions of the balloon dog, and the motif has become a shorthand for his broader practice: a collision of pop imagery, industrial fabrication, and a polished surface that reflects the viewer back into the work.

The market has treated the“Balloon Dog” sculptures as blue-chip trophies.“Balloon Dog (Orange)” (1994–2000) sold for $58.4 million at Christie's in 2023, a result that placed it among the highest prices achieved at auction for a work by a living artist.

To accompany the anniversary release, Evian also staged a commemorative photoshoot in the French Alps, near the spring that gives the brand its name. One image shows Koons seated on a pink Evian crate alongside the company's brand ambassador and a roster of athletes: Spanish tennis player Carlos Alcaraz, British tennis player Emma Raducanu, American tennis player Frances Tiafoe, and French golfer Céline Boutier.

For Koons, whose work has long moved fluidly between museum contexts and mass culture, the Evian bottles offer a new kind of distribution: a collectible design object meant to be held, carried, and consumed. For Evian, the partnership folds a globally legible artwork into a milestone celebration - a reminder that, in luxury branding,“iconic” is as much a strategy as it is a descriptor.

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