(MENAFN- PRovoke) SYDNEY – Ogilvy has appointed Kirsty Muddle as its new CEO of Ogilvy Network ANZ. Muddle replaces Sally Kissane, who stepped down from the ANZ CEO role in July after three decades with Ogilvy.

An industry veteran, Muddle will lead Ogilvy's operations in Australia and New Zealand, overseeing all capabilities spanning advertising, PR, social and influencer, customer engagement, consulting, and health.

Muddle joins Ogilvy from Dentsu, where she held the role of CEO of Practices & Products for Australia and New Zealand, leading Dentsu's practices across creative, PR, government, customer experience, Salesforce, insight, data and technology, commerce and B2B marketing & media. She brings more than 25 years' diverse experience, having built new businesses from the ground up and led large, established organisations.

Prior to joining Dentsu more than three years ago, Muddle was a founding partner at cummins&partners, where a stellar 11-year stint saw the agency establish a strong creative reputation. She also spent nine years at Mindshare, both in the UK and Australia where she further strengthened her robust media skills, and her love for the interplay between humans and data.

In addition to her agency leadership roles, Muddle has been awarded Woman of the Year and Executive of the Year twice, and sits on the boards of the Australian council of Advertising (ACA), the Australian Association of National Advertisers (AANA), and Ridgeway; an Indigenous Social Change agency.

"When we searched for Ogilvy's new leader, we felt we were asking for a unicorn – a modern marketer built for the emerging world, with strong business experience across the communications spectrum," said Rose Herceg, WPP President for Australia and New Zealand. "In Kirsty, we found that rare blend; a genuine love for creativity that moves mountains, coupled with experience harnessing the disciplines that creativity needs to thrive in a dynamic, fast-moving media landscape. She was truly a standout choice, and we can't wait to see the impact she'll have at Ogilvy, bringing the kind of fresh, entrepreneurial perspective every business needs to stay ahead."

"Kirsty has an undeniable track record of delivering real value and impact for clients. She deeply understands the complex challenges businesses face today and champions creativity not just for its own sake, but as a powerful force that can solve those challenges," added Laurent Ezekiel, global CEO of the Ogilvy Group. "Her ability to build strong, trusting relationships with clients, always putting their needs first, and her knack for bringing together diverse capabilities – from social and influencer to cutting-edge technology and data – to create truly impactful solutions, makes her an exceptional leader for Ogilvy in this key market. I look forward to working with her as we enter this next exciting chapter for Ogilvy."

Muddle will start at Ogilvy in early 2026 and joins the agency at a time of momentum; Ogilvy was recently appointed by Tourism New Zealand and Specsavers among others.

"Ogilvy is a place where every leader I've encountered has a strong point of view, saw change as an opportunity, and spoke with clarity about AI, data and integration but wasn't lost in it," said Muddle. "Importantly, they also never forgot why this business was born – the power of creativity to drive growth. That enduring belief made Ogilvy feel like home. I'm humbled to partner with an incredible set of clients and the exceptional talent within both Ogilvy and WPP to harness the network's full power and collectively move us all forward into what's next."

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