(MENAFN- Live Mint) The United States White House has received more than 7,400 applications from non-traditional media people seeking press credentials, a day after the administration said it would open media briefings to content creators, influencers and podcasters, according to a Bloomberg report.
This comes after the trump Administration unveiled a groundbreaking plan to allocate seats in the White House press briefing room to representatives from“new media” outlets, to provide representation to groups that have not traditionally had access to the briefing room.
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The White House on January 28 said it will reserve space in its media briefings for“new media voices” adding that it would allow applications from such participants online, the report added.
Speaking at her first press briefing as White House Press Secretary Karoline Leavitt said,“Millions of Americans , especially young people, have turned from traditional television outlets and newspapers to consume their news from podcasts, blogs, social media, and other independent outlets.”
Applications will be reviewed by Leavitt's team and must meet specific criteria, including passing the US Secret Service's security checks.
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As per the Bloomberg report, far-right publication Breitbart and online publication Axios were among the first to participate.
Notably, during his campaign for the White House, US President Donald Trump 's gave interviews to podcaster Joe Rogan, YouTuber Logan Paul and comedian Theo Von. The strategy is largely credited with boosting his appeal among young, male conservative voters, the report added.
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The report cited a Pew Research Center study which found that as much as 40 per cent of young Americans under 30 years of age rely on social media influencers to stay updated on current events and politics.
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