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The survey also finds that voters see clear differences between chemical recycling technologies and strongly believe methanolysis – a technology that can recycle the most common plastic packaging waste into new plastic materials over and over again – should be part of any solution implemented under S.B. 54. A majority (56%) of voters understand mechanical recycling alone can't meet California's S.B. 54 recycling targets.
"California voters want S.B. 54 to be successful, which means regulations must recognize what voters already know – not all chemical recycling is the same, and mechanical recycling alone cannot achieve the goals set out in the legislation," said Sandeep Bangaru, Vice President of Circular Economy Platforms at Eastman . "We have technology today to help keep plastic out of the environment and begin to end the cycle of burned or buried plastic waste. Eastman's cutting-edge technology transforms common plastic waste into new materials that can be recycled again and again while reducing CO2 and other emissions, compared to producing new plastic or old recycling technologies. This technology makes it possible to reduce the production of new plastics altogether."
Two-thirds (65%) of California voters surveyed agree, when provided with a simple explanation, that not all chemical recycling is the same and quickly understand there are meaningful differences between processes. Meanwhile, 71% of respondents say that it matters to them that the products they buy are made with recycled plastic.
The study surveyed 1,005 registered California voters, representative of the state, on key demographic characteristics defined by the U.S. Census.
About The Harris Poll
The Harris Poll is a global consulting and market research firm that delivers proven intelligence for transformational times. Responsible for one of the longest-running surveys in the United States, Harris Poll provides unique context and social insights based on having analyzed public opinion, motivations, and social sentiment since 1963. It works with clients in three primary areas: building modern corporate reputation, crafting brand strategy and performance tracking, and data driven thought leadership. It is now part of Stagwell, the challenger holding company built to transform marketing.
About Stagwell
Stagwell (NASDAQ: STGW ) is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 35+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at .
About Eastman
Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. For more information, visit Eastman .
Methodology Statement
This survey was conducted online within the United States by The Harris Poll on behalf of Eastman from January 2 - 7, 2025 among 1,005 registered voters in California ages 18 and older. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within + /-3.2 percentage points using a 95% confidence level. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact [email protected] .
Contact
Allison Ewell
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SOURCE Stagwell Inc.
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