(MENAFN- Iris Media Press Services) Sharif Kotb joins Braze as Area Vice President for its Middle East operations at the company’s ‘Grow with Braze’ annual customer event in the region
Dubai, UAE; October 18, 2024: Braze (Nasdaq: BRZE), the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, announced the appointment of Sharif Kotb as Area Vice President for GCC. This appointment builds on the company’s planned expansion of its footprint into the region, including plans to open an office in Dubai. Kotb, who previously held a leadership role at Amazon Web Services (AWS), will work alongside Shahid Nizami, Vice President APAC & GCC, to expand business in the region, which today includes customers such as Anghami, Majid Al Futtaim, McDonald’s GCC, and Noon.
Speaking about Kotb’s appointment, Nizami said: “The Middle East is a rapidly growing market for Braze, and we are committed to strengthening our business in the region, supported by a strong team that Sharif Kotb will lead. As an accomplished technology professional with more than two decades of experience in developing and implementing enterprise and cloud solutions across different customer segments around the globe, he is the perfect candidate to introduce the Braze platform to more brands in the region.”
“I am excited to join the journey Braze is on in the Middle East, working with some of the region's most exciting brands to help them scale their customer engagement strategies," said Kotb. "Consumers across the Middle East now have more brand choice than ever before, and our focus is to empower marketers to meet these demands by helping them in creating personalized marketing strategies and gaining actionable insights that enhance customer engagement.”
Earlier this month, Braze held its annual ‘Grow with Braze’ customer event in the region in Dubai. The event featured speakers from Braze customers and partners, including Careem, Instashop, eyewa, Five Holdings, Snowflake, Contentsquare, Property Finder, Floward, Pizza Hut, and Ogilvy MENA. These marketing leaders shared their thoughts on how they’re creating impactful customer engagement strategies and building lasting loyalty. Senior Braze executives discussed how the company is helping brands with their customer engagement efforts across the region, no matter what stage of growth the company is at.
Giving the opening remarks on the craft of customer engagement, Nizami said: “Brands and marketers today are overwhelmed by the tools and technologies available to increase agility, efficiency and productivity. With the advent of Generative AI, marketers are now empowered with even more insights. This has opened the door to a rise in efficiency and innovation. The question is: How can marketers proactively respond and harness these trends and technologies to their advantage? This is where Braze can help. Our platform empowers marketers to creatively engage with customers in real-time across multiple channels.”
ENDS
For editorial information, please contact: Lisa George, Iris Public Relations, Dubai, UAE. Tel: +97144341207. Email: .../. Website:
Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the potential growth and anticipated performance of Braze and its business. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in Braze’s Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2024, filed with the U.S. Securities and Exchange Commission on September 6, 2024, and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this press release represent the views of Braze only as of the date of this press release, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.
About Braze
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News Best Technology Companies to Work For, is a 2023 UK Best Workplace for Women by Great Place to Work, and was named a Leader by Gartner® in the 2023 Magic Quadrant™ for Multichannel Marketing Hubs and in The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023. Braze is headquartered in New York with 10+ offices across North America, Europe, and APAC.
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