Event Management Software Market Size To Reach USD 24.98 Billion By 2032 | Technological Advancements And Increasing Demand For Seamless Event Experiences Drive The Market Growth. | Research By SNS Insider

Pune, Oct. 02, 2024 (GLOBE NEWSWIRE) -- Event Management Software market Size Analysis:

“ The SNS Insider report indicates that the Event Management Software Market size was valued at USD 7.95 billion in 2023 and is expected to grow to USD 24.98 billion by 2032, achieving a CAGR of 13.59% over the forecast period of 2024-2032. ”

Event management software is in high demand today as businesses and organizations look to streamline the planning and execution of various events. The expansion and growth of hybrid and virtual events along with the increased focus on user experience have driven market growth. Companies have realized the importance of hosting engaging events, such as corporate meetings, conferences, trade shows, or social gatherings, and invest in technology to support the planning and execution process. Today, as more and more people engage in remote work and digital participation, businesses and organizations need reliable tools and technology solutions that will help people communicate and interact regardless of the place. For Instance, Remote employees report higher engagement levels, with 78% feeling highly engaged compared to 72% of on-site workers. Working from home has been shown to increase productivity by 13%. One other factor that supports market growth is the expansion of social media and digital marketing. The need to attract people and gain their attention also stimulates the growth of the market, as businesses today hastily search for effective ways to make their events not only well-organized but also entertaining. In conclusion, event management software is becoming increasingly relevant and is gradually turning into an important productivity tool that will help the organizer track registrations, manage logistics, and conduct data analysis to improve events in the future.

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Major Players Analysis Listed in this Report are:

• Cvent - (Event Management Platform)
• Eventbrite - (Ticketing and Event Management Software)
• Hopin - (Virtual Event Platform)
• Bizzabo - (Event Experience Platform)
• Eventzilla - (Event Registration Software)
• Social Tables - (Event Planning and Diagramming Software)
• Whova - (Event Management App)
• Splash - (Event Marketing Software)
• Asana - (Project Management Tool with Event Management Features)
• Aventri - (Event Management and Registration Software)
• Meetup - (Social Networking and Event Planning Platform)
• RegFox - (Custom Event Registration Software)
• Ticket Tailor - (Event Ticketing Platform)
• Swoogo - (Event Registration and Management Software)
• Showpass - (Event Ticketing and Management Software)
• Convene - (Virtual and Hybrid Event Platform)
• Zuddl - (Hybrid Event Management Software)
• Eventleaf - (Event Registration and Ticketing Software)
• Tribe - (Community and Event Management Platform)
• XING Events - (Event Management and Networking Software)

Event Management Software Market Report Scope:

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Segmentation Analysis

By Application

The event organizers and planners segment dominated the market and represented over 40.2% of the market share in 2023. Event organizers and planners depend on the software to organize, plan, and execute different events. Types of events such as user conferences, product launches, roadshows, press meetings, and others. Event management software allows registration management, participant engagement, logistics coordination, and data analysis. The growth of the event management software market is driven by a focus on delivering efficient, user-friendly, and feature-rich software.

The corporate segment is expected to register a compound annual growth rate of 14.9%, during the forecast period. Corporate events need to be highly reliable as they have high-performance standards. Thus, organizations focus on using event management software to streamline their operations, perform the majority of tasks automatically, and adopt a more professional approach. This segment also focuses on data security and privacy regulations compliance. This is important for organizations ready to participate in multinational events since the information shared there can be highly sensitive, such as customer data, financial information, proprietary technology details, and intellectual property. Data protection and privacy rules compliance are at the core of software implemented in this sector.

Below is a table reflecting factors driving the growth of the Event Management Software Market, specifically focusing on the need to attract people and provide entertaining event experiences:

These factors indicate that businesses are increasingly investing in event management software to create memorable experiences, which ultimately helps in attracting and retaining their audience.

Event Management Software Market Segmentation:

By Deployment

• Cloud-based
• On-premises

By Application

• Event Organizers & Planners
• Corporate
• Government
• Education
• Others

By Component

• Software
  • Event Planning
  • Event Marketing
  • Venue & Ticket Management
  • Analytics and Reporting
  • Others
• Services
  • Professional Services
  • Managed Services

By Organization Size

• Small and Medium-sized Enterprise
• Large Enterprise

Regional Landscape

In 2023, North America held the largest market share of about 44.1% of total revenue. This region is known for its high usage of advanced technologies to enable convenience on a global scale. North American vendors are the highest proponents of tech innovation. The software's solutions are centered on the use of cutting-edge technologies that include cloud hosting, machine learning, artificial intelligence, mobile apps, data analytics, the Internet of Things, and blockchain. Event management software in this region is deployed in the corporate, government, healthcare, education, non-profit, and entertainment sectors to enhance the intensity of the event, the speed of operations, and the frequency of customer interaction, to reach more customers and serve the purpose of the event.

Vendors in North America, especially the U.S. and Canada, are financially stable and boost their investment in emerging solutions for the pivotal difference in their effect on customer satisfaction. Stakeholders in the region push for the adoption of event management software while expecting software vendors to increase the intensity of advanced technology applications to compete effectively. North America has the highest number of event management software users; their presence is a reflection of both the multinational companies and startups deploying the tool. Organizations are reaching agreements with suppliers for the end-to-end implementation of the software for key event management activities.

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Recent Developments

In April 2023, Cvent, Inc. announced a strategic partnership with Jifflenow, a B2B meeting platform, aimed at simplifying the booking process for in-person meetings at corporate events and tradeshows for customers of both companies.

In March 2023, Whova announced that its event registration system had expanded to 39 countries, adding 16 new countries to its coverage.

Table of Contents – Major Key Points

1. Introduction

2. Executive Summary

3. Research Methodology

4. Market Dynamics

5. Statistical Insights and Trends Reporting

6. Competitive Landscape

7. Event Management Software Market Segmentation, by Deployment

8. Event Management Software Market Segmentation, by Application

9. Event Management Software Market Segmentation, by Component

10. Event Management Software Market Segmentation, by Organization Size

11. Regional Analysis

12. Company Profiles

13. Use Cases and Best Practices

14. Conclusion

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