Industry News In Brief (December 4, 2023)


(MENAFN- PRovoke) NEW YORK - M&C Saatchi Sport & Entertainment North America (MCSENA) has spun off its existing influencer marketing division into a new agency subsidiary –
M&C Saatchi Fabric – dedicated to sparking cultural impact for brands through creators.
The new agency will specialize in deploying community-forward, creator-powered and scalable campaigns that feature brands, celebrities and individual creators. There will also be broader offerings in social media strategy, strategic innovations and bespoke influencer marketing measurement and evaluation, keeping the agency philosophy optimized and clients cutting-edge.
The subsidiary agency will be led by executive VP Alexandra (Alex) Osorio and VP Lauren Weil.

SAN FRANCISCO - Hotwire has launched three new data intelligence offerings: MessagingIQ, NewsroomIQ, and IQBrief. These solutions are designed to empower organizations by leveraging advanced analytics, AI, and comprehensive data insights to better identify the most impactful messaging, storylines, reporters, and influencers. MessagingIQ presents an approach that combines audience intelligence, language and trend analysis, and extensive media and competitor data. This service is designed to identify emerging topics and trends, align them with pre-defined messaging pillars, and dynamically update message houses. NewsroomIQ consolidates multiple data sources to deliver an always on newsroom service for clients. This integrated approach enables PR teams to glean insights from millions of online media sources and social posts, helping them to identify newsjacking opportunities, understand the outlets and reporters that have the greatest impact, and identify industry trends to optimize strategies. IQBrief leverages the power of generative AI to automate the manual processes involved in gathering and summarizing relevant news stories. This technology dramatically expands news coverage and enhances the speed and efficiency of media briefings.

NEW YORK - Ketchum has launched the 2024 US Election Navigator, an offering designed to help clients navigate an unprecedented and extended political season that will bring a myriad of internal and external communications challenges and opportunities. By leaning into its corporate reputation and industry expertise, Ketchum aims to provide actionable solutions for clients and ensure they are better prepared to navigate potential reputational challenges leading up to the 2024 elections.

SAUSALITO, CA - Real Chemistry founder and chairman Jim Weiss has joined MAHA Global's CCO advisory board. In joining the AI SaaS company's board, Weiss becomes part of a group of CCO advisors, all of whom bring to light the distinct needs of reputation teams. MAHA's advisory board members share a common thread in that they all have deep experience leading global reputation strategy, risk and crisis management and ESG.


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