(MENAFN) Amazon UNIVERSITY Esports, the leading e-sports competition for university students worldwide, and streaming platform Shahid announced their latest collaboration on Thursday. The partnership aims to combine the two popular entertainment areas to offer an enhanced experience for young users of both platforms.
Mario Perez, CEO of MENATech, the AUE project host in the region, expressed his optimism regarding the potential benefits of this new partnership for both industries. He noted that e-sports and streaming platforms are growing significantly in the MENA region, thanks to an increasingly young population and an increasingly virtual world. Therefore, this partnership empowers two ecosystems with great potential.
Natasha Matos-Hemingway, chief commercial and marketing officer at Shahid, highlighted how the collaboration aligns with the Kingdom's National Gaming and Esports Strategy. The government's vision is to establish the country as the world's foremost gaming hub by 2030. She explained how the strategy is a demonstration of the Kingdom's government's willingness to support the sector. Through collaborations of this kind, they aim to contribute to the ambitious National Gaming and Esports Strategy, which aims to make Saudi Arabia a global center for gaming and esports by 2030.
This collaboration is a positive step forward for both Shahid and Amazon UNIVERSITY Esports. The partnership signifies the growing influence and importance of e-sports in the GCC and MENA region. It also demonstrates the commitment of both organizations to support the growth of the industry and provide enhanced experiences for their users.
The collaboration between Amazon UNIVERSITY Esports and Shahid offers exciting possibilities for the future. It has the potential to revolutionize the way e-sports is viewed and consumed in the region. Furthermore, it aligns with the Kingdom's ambitious plans to establish Saudi Arabia as a global center for gaming and esports by 2030. The partnership is a positive development for the e-sports industry in the MENA region and offers hope for a bright future.
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