The platform offers the world's fastest multi-channel media planning and buying automation and aims to feature the most comprehensive list of omnichannel advertising opportunities from more than 180 countries. Infused with OpenAI's latest Chat GPT, Global Media Kit's media planning and ad sales assistant, P-Bot, is fine-tuned to fetch customised campaign recommendations. The platform cuts across currency and language barriers and unleashes endless networking possibilities for ad sales teams and global brands to collaborate seamlessly and execute impactful ad campaigns.
In a development that could transform the global advertising industry, the world's first unified advertising platform, Global Media Kit, has been launched to help advertisers and media service providers create, buy, manage, and sell premium advertising opportunities across TV, Radio, Digital, Print, Out of Home, and various Media Services.
Reflecting on the long-term growth potential of the platform, Global Media Kit Founder & CEO, Prathish Cherian, said: 'Our mission is to help advertisers and media service providers elevate their identity and achieve their purpose. With Global Media Kit, advertisers can access handpicked ad recommendations, while media service providers are empowered to position their media and gain unparalleled global visibility.'
Simplifying Global Advertising with Transformative AI Solutions
Global Media Kit's integrated Chat GPT-powered media planning and ad sales assistant, P-Bot, works by continuously training a deep neural network on a massive dataset of ad opportunities and is fine-tuned to fetch dynamic media plans within seconds. P-Bot also uses its deep intelligence and reacts to the initial inputs of the advertisers by presenting customised media insights for each ad opportunity listed on the platform.
The platform's Advanced Audience Matching feature lets media service providers make contextual sales more efficient with multi-level socio-economic audience profiling to get ad opportunities smartly matched to the advertiser's campaign requirements. Advertisers can also access intelligent insights, which include detailed media kits, location insights, intuitive search filters, live web stats, and more, to find their perfect ad opportunity.
'Global Media Kit mobilizes transformative AI solutions to reduce operating costs and time, which in turn simplifies multi-channel advertising and brings real-time visibility to the entire campaign management workflow with dedicated dashboards for advertisers and media service providers. The platform reflects our continued collaboration with the most reputed media owners and brands across the world. The unique value proposition is that it enables omnichannel media sales on a single platform using the combined efforts of media experts and the transformative powers of AI,” added Prathish.
Prathish Cherian, Founder & CEO, Global Media Kit
Scaling Ad Sales with Seamless Collaboration
The platform benefits the entire advertising ecosystem as it unleashes endless networking possibilities for global brands and media service providers. Using the Ad Support feature on Global Media Kit, media service providers can add their regional sales contacts and offer expert campaign support directly to global advertisers via meetings and live chats to expedite campaign planning and execution. They can also create an exclusive media store to list their most recommended ad opportunities, packages, and sponsorships to get direct bookings from advertisers.
“With ad sales taking place remotely, a lot more can be achieved once the key players from the brand and media sides come together seamlessly, and that can create magic. Global Media Kit sets about creating that magic, and we want to be part of the enriching community that benefits each participant from brand, business, and customer points of view.'
“Very few media houses have multiple touch points that can attract and clinch business from clients, and most of them depend on traditional methods. What we intend to do is provide an all-encompassing platform that not only brings advertisers to their doorstep but also helps build campaigns for clients on their behalf, thus shouldering ad sales efforts,' added Prathish.
Comprehensive Campaign Management and Assistance
Upon generating an instant media plan, advertisers can effortlessly track and manage the status of their campaign plans in real-time using their dashboards, quickly check with media partners for approvals, share confirmations, and proceed with easy bookings. The Global Media Kit team will also help with creative approvals, ensure a successful campaign launch, and deliver post-campaign assistance. Advertisers will also be able to make use of the integrated AI powered Creative Studio to generate bespoke creatives and ad copies that speak to their audiences in a personalized and engaging manner.
Apart from the most sought-after ad opportunities across digital, print, broadcast, and outdoor media, media service providers can list ad-enabling media services, ranging from branding and content translation to legal support in advertising, to complement every stage of the advertiser's campaign planning and drive campaign success.
The platform's enterprise-level features, like Geospatial and Demand Intelligence, help advertisers take their media planning and buying strategies to the next level with highly accurate insights on socio-demographics, consumer styles, real-time event data, predictive analytics, and more.
Currently, in the research testing phase, the BETA version of Global Media Kit is open to invite-only users and can be accessed at
Founded in 2020, Global Media Kit is a media technology startup based out of UAQ Free Trade Zone, United Arab Emirates. The platform empowers the advertising community in creating and managing multi-channel campaigns through a seamless partnership between advertisers and the dynamic global media.