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If someone sold you a dream how digital marketing is easy and that money will magically fall out of the sky, here’s a reality check – it’s doable but you’re going to need to put quite a bit of blood, sweat, and tears into it. Know that the digital space is quite saturated at this point and that you’re not the only one competing for your target audience’s attention.
To survive in this competitive industry, you’re going to need to study up on the fundamentals of digital marketing and keep refining your craft until you see success. Since you’re likely to be overwhelmed by oftentimes conflicting information that floats around the web, we’ve narrowed it all down to the most important things you need to pay attention to as a digital marketer.
1. Website
Before you can convert your visitors into buyers, you’re going to need a suitable platform for the purpose. In most, if not all niches, a website is going to be your base of operations. This is especially true if you’re running any kind of paid ads and working on organic SEO traffic (both of which we’ll cover in a bit).
Think of it like a brochure that showcases your product catalog. It’s where most of your prospective customers will come looking for information. For this reason, you should focus on designing it to look as professional as possible. As unfortunate as it may be, most people tend to judge a book by its cover. On top of that, you should also do what you can to make it easy to navigate (most visitors don’t have the patience to waste minutes let alone seconds to search for something that’s buried deep within a subsection).
2. SEO
There’s something alluring about getting sales while you sleep. With the help of SEO, this is not only possible, but an actual reality certain business owners enjoy day by day. To get your first trickle of organic traffic, however, you’re going to need to study the SEO landscape inside and out. To make matters even more challenging, Google’s algorithms don’t always follow the same narrative through the times, and in the span of a couple of years, the change in their overall direction can be massive.
Still, there are certain SEO fundamentals that are unlikely to go out of fashion any time soon, so you should focus on these. Remember that to win the SEO game, you have to adopt the willingness to run a marathon since you’ll be in it for the long term. One of the first things that come to mind is getting the best web hosting for the purpose. Most webmasters will be just fine with a regular shared hosting plan, provided it’s from a reliable web hosting company that guarantees a solid 99.9% uptime to their customers and provides fast load times.
Then, you have to learn how to research the right keywords. In the beginning, forget about going after big general types of keywords like “insurance” and “lose weight”. They’re too general and saturated. Instead, go for longtail keywords that have at least 4-5 words in them. While true that not as many people search for them on a monthly basis, as a general rule of thumb, they tend to be easier to rank for and will bring you much more targeted visitors that are easier to convert into buyers.
3. Paid ads
Some can’t help but feel that traditional SEO is a game of already-established giants and that it takes too long to see any kind of results. If this sounds like you, we’ve got some good and bad news. The good news is that you can bypass the long wait and propel yourself straight to the first page of Google through paid ads. The bad news is that it’s going to cost you.
If you’ve got the budget to spare, however, paid ads can get you massive amounts of traffic in as little as a day, which is always good for cash flow. Google Ads are based on a bidding principle. In other words, those who are willing to pay the most per click for a particular keyword will be shown at the top.
Although paid ads can be a difficult beast to tame, the gist of it lies in optimizing your campaigns, picking the right keywords, and finding out how much you can afford to pay per click. It’s arguably a riskier and more expensive approach compared to SEO, but it can bring you results almost instantly.
4. Email marketing
Wouldn’t it be nice to tap into on-demand traffic without having to rely on external traffic sources that can change the rules of the game on a whim? It’s called email marketing. However, you’re going to need to build a list of qualified leads first, which is typically doable if you’re giving out something of value for free in exchange for their email address.
When your email list grows big, you’ll be able to message your followers and thereby generate sales at any time, even if Google and other traffic generators decide to flip the rules of the game upside down. A savvy digital marketer knows that an email list is one of your greatest assets and you’ll be able to sleep peacefully at night, knowing that no one can just take your traffic away at the snap of a finger.
5. Analytics
No matter what traffic generation method you’re using, you need to have a way of knowing if what you’re doing is working or not. Without analytics, how can you be sure whether your campaigns are successful? The key to succeeding in the digital marketing world is to identify the winners (and improve upon them) and cut the losers. That’s just the way it goes, and if you’re doing paid ads, this literally has the potential to either make or break you.
One of the most straightforward tools you can use for this purpose is Google Analytics. Simply grab a piece of code to paste into your website’s header and you’ll be good to go. Plus, there’s a plugin for that if you’re using WordPress. On top of it all, it’s entirely free to use!
Conclusion
Digital marketing requires testing and refinement. So, study up on the strategy you’re going to be using and commit to executing it over the long run. At some point, results will come, earning you brand recognition, loyal customers, and great profits along the way.
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