(MENAFN- ForPressRelease)
After successfully building its presence on the e-commerce platform, The Ayurveda Company - T.A.C expanded its wings with its first retail kiosk inside Pacific Mall at Netaji Subhash Place, Pitam Pura, New Delhi. The launch event was attended by a host of influencers including media personnel, bloggers, vloggers, and social media content creators .T.A.C, India's fastest growing Ayurvedic D2C brand, has been an exemplary player in advocating the overall wellbeing of the body, mind and soul, through the lineage of Ayurveda as the Science of Life.
Param Bhargava, founder of Khadi Essentials & The Ayurveda Company (T.A.C) mentioned that while the transformation from E-commerce to retail had been a major step for T.A.C to create a strong base in the market, the company's presence in the physical marketplace is a boost towards promotion of Ayurveda as an everyday part of life.“T.A.C has been keeping up with the best use of technology to understand the customer needs. We are optimistic that through offline outreach, we will be able to connect with people and fuel growth & awareness towards holistic lifestyle through Ayurveda. With our new retail outlet, our primary focus will remain the same – to make ayurveda accessible for and accepted by all.”
T.A.C recently has launched its Kumkumadi range – a host of holistic facial products infused with the best of ayurvedic ingredients for radiant and youthful skin. To further promote the essence of ayurveda, T.A.C roped in Rubina Dilaik, actor and winner of Bigg Boss 14. With the mass appeal ofthe bright and naturally radiant actress, T.A.C aims at spreading awareness of the benefits of ayurvedic recipes, by building a strong connection with its digital audience.
With an extensive collection of ayurvedic products, which are made relevant for the current times, T.A.C achieved two hundred percent growth in a very short period of time. The researches made behind formulating the products of T.A.C are based on the science of healing – 'HEAL', helping(people) embrace (an) Ayurveda Life.
“With the inspiration from the ancient ayurvedic excerpts, T.A.C blends in its state-of-the-art innovations into its products with the key focus on two major aspects – life and living. All T.A.C products are certified by the Good Manufacturing Practices (GMP), which is a World Health Organization (WHO) certification for manufacturing quality. The industry being experiential, will act as a learning point for us,” noted Shreedha Singh, CEO & Co-Founder of The Ayurveda Company & Khadi Essentials.
About the Brand
T.A.C - The Ayurveda Company is India\'s fastest growing holistic D2C ayurvedic brand. The company's major aim is to introduce customers to products which bring in the goodness of the holistic ayurvedic lifestyle that lasts for a lifetime with extended values. The brand intends to 'HEAL' the world i.e., 'Help Embrace Ayurveda for Life' by making people switch to an Ayurveda lifestyle.
Ayurveda is a living science, and holds the power to change the world. It is a Sarathi (guide) that does not influence, but brings to you the real insights. From the beginning, adopting Ayurveda will eventually lead an individual towards a clean, minimal, holistic lifestyle that can enable change in the world as well.
T.A.C embarked on the journey to popularize the ayurvedic value in households with high quality products at right price for masses across the globe in 2021, with an ambitious vision by exemplary duo Shreedha Singh and Param Bhargava. Recently, the ayurveda company raised $3 million from Wipro Consumer Care and other investors. The funds raised will boost the company's growth and production capabilities in the foreseeable future & accelerate their growth towards becoming India\'s first & fastest growing D2C Ayurvedic Personal Care & Wellness Brand.
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