Focused on the Fight Charitable Giving campaign. As in the two years prior, SIGMA, whose focus for the fundraiser is a humanitarian one, is partnering with their dealers to help people suffering hardships of any kind. From April 1 through June 30, 2022, 5% of all sales at participating retail partners will be donated to three charitable organizations, including Save the Children - Ukraine , and World Central Kitchen , each of which is providing immediate humanitarian relief to Ukraine.The first two Focused on the Fight campaigns have raised over $193,000 for charitable organizations across the United States in partnership with twenty-four participating retail partners, and this year, the campaign continues its mission to help provide aid to the communities that need it most right now.
Mark Amir-Hamzeh, president of SIGMA America states, 'Photography, by its creative nature, promotes awareness, compassion, and empathy; it is at the heart of all we do. And I strongly believe that SIGMA America's picture must match our words. As the US subsidiary of a global company, and as fellow human beings, supporting these humanitarian charities that are providing relief to the Ukrainian people at this time of extreme suffering is a concrete way for us to demonstrate that our community's commitment to compassion knows no boundaries.'
Participating dealers include:
B&C Camera
B&H Photo Video
Bedford Camera & Video
Camera Concepts & Telescope Solutions
Camera Mall
Glazer's Camera
Houston Camera Exchange
Hunt's Photo & Video
Kenmore Camera
Murphy's Camera
National Camera Exchange
OC Camera
Pictureline
Phototec
Pro Photo Supply
Roberts Camera
Samy's Camera
Service Photo
The Camera Company
Woodward Camera
Individual dealer contributions are capped at $20,000 and total donation amount is capped at $150,000. All funds will be split equally between the three charity organizations.
For the most up to date information on participating dealers and benefiting charities, please visit:
#FocusedOnTheFight
For more information, please contact:
Jack Howard / SIGMA Corporation of America /
About SIGMA Corporation
Craftsmanship. Precision. Dedication. Since 1961, SIGMA has been devoted to the pursuit of advancing photographic technology. Unique to the industry, the family-owned business produces its high-quality, award-winning still photo and cinema camera lenses, DSLR and mirrorless cameras, flashes, filters and accessories from its state-of-the-art manufacturing facility located in Aizu, Japan.
In 2012, the company introduced SIGMA Global Vision with three distinct lens lines: Art, Contemporary and Sports. Designed for industry camera mount systems including Canon, Leica, Nikon, Olympus, Panasonic, Sony and SIGMA, each lens is handcrafted and tested in Japan to ensure a high-performance, premium product that is purpose-built to last. In 2016, the SIGMA Cine lens lineup was launched, further cementing SIGMA as an innovator in imaging engineering. Embodying the core optical DNA that has defined the SIGMA benchmark of excellence, SIGMA Cine lenses meet the needs of advanced 6k and 8k cinema production.
Forming the landmark L-Mount alliance alongside Leica and Panasonic in 2018, SIGMA continues its storied tradition of imaging excellence through groundbreaking innovations such as the native L-mount SIGMA fp and fp L full-frame mirrorless digital cameras, announced in July 2019 and March 2021 respectively. These products, along with 30 award-winning SIGMA Global Vision lenses available in native L-Mount format, demonstrate SIGMA's continued commitment to the creative community through expanded product offerings. With the fp, fp L and these lenses, even more users can now leverage SIGMA's renowned optical formula to achieve their creative vision with ease.
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For information about SIGMA America, please visit sigmaphoto.com and SIGMA Blog for helpful information about our products.
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