(MENAFN- PR Newswire)
Canada's Sportsbook signs multi-year, exclusive partnership with the Trailer Park Boys
TORONTO, Jan. 14, 2022 /PRNewswire/ -- PointsBet Canada and the Trailer Park Boys are announcing an exclusive partnership that will see PointsBet go where no other sportsbook has gone before – Sunnyvale Trailer Park.
'Our mission from day one has been to build a sportsbook as authentically Canadian as poutine,' said Nic Sulsky, Chief Commercial Officer of PointsBet Canada . 'And nothing says Canadiana more than the Trailer Park Boys. We are thrilled to have Bubbles, Ricky, and Julian join Canada's Sportsbook to bring fans a new, innovative experience.'
The multi-year deal will include authentic content collaboration appearing on the Trailer Park Boys and PointsBet Canada owned channels. The Trailer Park Boys will also be appearing in PointsBet's advertising campaigns, activations, and special VIP-style events. While announcing the new partnership, PointsBet Canada released a clip teasing the company's first ad featuring the Trailer Park Boys , which consumers will see beginning Monday, January 17th, 2022.
'I'm very excited to be teaming up with PointsBet Canada,' said Bubbles . 'I get to meet all kinds of cool Canadian athletes AND everything will be totally legal which is a new thing for Ricky and Julian. I think it's fantastic!'
Originally founded in Australia, PointsBet has become one of the fastest growing online gaming operators in the United States. With the legalization of single-game wagering, the company is coming to Canada, bringing their unmatched speed and ease of use, as well as the deepest slate of pre-game and in-play betting options in the world to Canadian customers.
'As a proudest Canadian, I think it's a real flattering being asked to be part of this,' said Ricky . 'This celebrates Canadian sports and I can't wait to meet a bunch of our bestest in the world athletes.'
When asked about the Boys' deal with PointsBet Canada, Julian added, 'It's great to finally have a legit job with such a cool company. I'm proud of myself.'
'Whether it is Curling Canada, the NHLAA, or the Trailer Park Boys, we are committed to building a brand and identity that acknowledges the little intricacies that make us all proud to be Canadian,' concluded David Rivers, Vice-President of Marketing for PointsBet Canada.
About PointsBet: PointsBet is a corporate bookmaker listed on the Australian Stock Exchange with operations in Australia, the United States, Canada and Ireland. PointsBet has developed a scalable cloud-based wagering platform through which it offers its clients innovative sports and racing wagering products, advance deposit wagering on racing (ADW) and iGaming.
About TPB Productions Limited: TPB Productions is a Nova Scotia-based company indirectly controlled by actors Mike Smith, John Paul Tremblay and Robb Wells. The company owns and manages all intellectual property rights associated with Trailer Park Boys, including Canadian and international trademarks, copyrights and music publishing assets.
For further information please contact: Patrick EichnerDirector of Communications, PointsBet [email protected]
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