(MENAFN- The Peninsula)
Doha: Msheireb Properties, the sustainable Real estate developer and a subsidiary of Qatar Foundation, will organise a virtual summit on Wednesday to announce the launch of Doha Design District (DDD) — the new design hub at Msheireb Downtown Doha (MDD) which will serve as the centre of Qatar's design and innovation.
The virtual summit aims to introduce DDD and its objectives, shed light on the role of international design districts in enriching the cultural and art scene while offering a platform for discussion, mutual expertise between local and international designers.
The opening session will focus on DDD, with speakers from Msheireb Properites and Qatar Museums. Eng. Ali Al Kuwari, Acting CEO of Msheireb Properties, will provide the welcoming speech and Shaikha Al Sulaiti, Manager, Interior Design and David MacAdam, Senior Leasing Consultant, will discuss the inception of DDD and its initiaitives and significance in MDD. Additionally, Whitney Robinson, former Editor of Elle Décor and senior design consultant to Qatar Museums, will discuss the work undertaken with international designers to launch the CP Club Townhouses Project in MDD.
DDD will be a vital piece of Doha's cultural fabric and help position the city as the regional design hub by collaborating with established brands and designers worldwide while promoting local designers. It will create an artistic design ethos by partnering with the retail brands, collaborating with local industry professionals, global affiliations, and networking partners, and offering an environment where designers and the general public can gather, be inspired, and create.
Al Kuwari said: 'We are proud to announce the foundation of Doha Design District at Msheireb Downtown Doha, that embraces the ethos of beauty, culture, art, and innovation, from to the smallest aspects of our fashion, interiors, and architecture. We aim to be the design destination in Qatar and the region, embracing the most important design concepts while raising awareness, teaching, and inspiring designers of the future.
'Doha Design District will add great value to our existing facilities and will enhance the position of Doha as a global capital of design. We are proud to be the leaders in Qatar for having such an initiative and offering great opportunities for corporates and entrepreneurs to contribute to this big industry.
To watch the summit, register now at:
In addition to the virtual summit, Msheireb Properties, in collaboration with the international design house Preciosa, is displaying the ‘Crystallation exhibition', a physical exhibition that is currently placed on Sikkat Al Wadi in the city district. Crystallation is a symbol of design innovation that offers an opportunity to show how design can raise awareness of the importance of community and collaboration. At the exhibit, each visitor has the chance to buy a pair of Preciosa Lighting crystal trimmings. One trimming can be hung on the installation, while the second trimming is given to the purchaser to take home. Proceeds from the sale of trimmings will be donated to the Education Above All Foundation to support their education projects that target vulnerable communities across the world. The price of each crystal trimming starts from QR50.
DDD is set to be home to galleries, showrooms, creative services, stores, and even eateries and cafes. Here you can find the most exciting names, classics, trendsetters, and so much more. The design district is a global concept, and MDD is the ideal venue for the new district and a blank canvas that designers can make their own.
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