Qatar- Lulu Hypermarket signs MoU with Embassy of North Macedonia

(MENAFN- The Peninsula) The Peninsula

Doha: The leading retailer Lulu Hypermarket Qatar signed a Memorandum of Understanding (MoU) with the Embassy of North Macedonia yesterday in a ceremony held at the Regional Headquarters of Lulu Hypermarket on D-Ring Road to promote the business cooperation for import of agricultural produce, meat, meat products, Ajvar and cheese varieties of North Macedonian origin to Qatar. 

Chargé d' Affaires of the Embassy of North Macedonia to the State of Qatar, Elma Altorok, and Director of Lulu Hypermarkets, Dr. Mohamed Althaf, signed the MoU in the presence of officials from both the organisations. Under the MoU, the Embassy will facilitate to establish trade relations between potential suppliers of North Macedonia and Lulu Hypermarket Qatar for regular import of products from North Macedonia to Qatar.  

Elma Altorok said: 'I am pleased to start negotiations to promote North Macedonian food in Qatar, in collaboration with LuLu Hypermarket. 

The initiative is designed to promote and exhibit a wide range of traditional ‘Made in North Macedonia' products, while telling the unique story of the extraordinary Macedonian cuisine and food. We believe that today's negotiation was the beginning of a great success story that will help us raise awareness and appreciation of the local market towards North Macedonian food. 

Speaking on the occasion, Dr. Mohamed Althaf said: 'I sincerely appreciate the gesture from the Embassy of North Macedonia. I think, with all these interesting products that we start to bring in, this is the first time we are trying up something like this. This will be the first opportunity for us to bring in products of North Macedonia to Qatar, and we are very happy for the interest in Lulu and for promoting the products of North Macedonian origin in Qatar. 

This will, no doubt, help Qatar and Lulu to diversify our sourcing operations now. We would be happy to add products of North Macedonian origin on our shelves.  

'Today we have this MoU that we are signing; this will be the beginning of our journey. We will be exploring more and more product lines. We will together expand the categories, and I think this will be a huge boost for both North Macedonia, Lulu as well as Qatar in terms of import of products, he added.

The first products that will be exported to Qatar are fruits and vegetables, meat and meat product (lamb), as well as AJVAR (can also be spelled Ayvar in English, renowned as one of the most popular culinary staples in North Macedonia) is a traditional roasted pepper appetizer that dates back over centuries, cheese and healthy food products.

The unique products are aimed at presenting the Macedonian history and heritage. Due to their uniqueness and value, they are transforming the tradition into luxury. Lulu's intentions are aimed at providing our partners and customers with all kinds of premium quality products from North Macedonia. Through a concentrated effort and determined purpose, Lulu is confident that it will provide customers with the best value for quality, service and price.
 

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