Signage and Advertising: The What and the Why

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We’ve all likely been distracted by beautiful and not so beautiful signage as we drive, walk, and bike. If you’re stuck in traffic or on a long road trip, you’ve likely seen billboards advertising just about any service or product. It doesn’t mean you’ll always buy or use the service, but it does leave you thinking about it.

This is what businesses are aiming to do - to get you thinking about their product or service after you drive or walk away. If their signage is especially effective, then you'll end up trying their product or service. Not all signage is especially successful, but when it is, it definitely is. Just ask Sign Company Orange County. 

If you're confused about what signage is or why businesses use it, then we can let you in on one of the most functional forms of advertising that are currently out there. If you've been looking to perk up your business' advertising techniques, then this is your sign to do so.

What's Signage and Why Do Businesses Use It?

Good question. Signage is loosely defined as a type of graphic display meant to engage an audience to interact with it at some level. Whether it’s simply just for looking, it doesn’t matter. Promoting a business comes in all different shapes and forms of advertising. Signage is one of the original techniques.

Why do businesses still use signage? Well, it's one of the most effective ways to get people thinking about your business, and one of the most tried and true. It gives people quick information about what the business provides, the business' contact information, quick insight into the business' branding style and goals, and reaches thousands of potential customers a day.

Speaking of Branding…

Branding can be achieved quite easily with aspects like signage. If a company brands well, then their signage will be instantaneously recognizable (think of McDonald’s, Dunkin’ Donuts, or Red Bull). Once customers get used to and even look for a company’s familiar sign, the business is gaining essential traction in brand identity and visibility.

Don't Forget the Design

Design can be a vital part of a company's branding. While there's safety in keeping signage and design associated with the company recognizable, businesses will also want to keep up with the times when it comes to graphic design. Companies are changing their design incentives all the time. The more innovative you are, the more relevant you stay.

Here are a few things to remember when redesigning a sign or creating one from scratch.

1. Grab potential customers with vivid colors.

You want your sign to stand out, not blend in! Consider designing your signage with colors that aren’t only attention-grabbing, but also still legible.

2. Legibility is your friend.

Speaking of legibility when it comes to design, if potential customers can't read your sign, then they may not know what you're selling or have any interest in it. Make sure your sign is readable, concise, well-designed, and gets straight to the point.

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