Thursday, 27 June 2019 01:50 GMT

Gulf Craft bolsters its growing presence in Europe with 2 Majesty superyachts

(MENAFN - Khaleej Times) Gulf Craft along with Aurora Yachts, its exclusive Majesty Yachts dealer for France are presenting two of the finest superyachts that capture the enterprising spirit of the UAE's leading shipyard with over three and a half decades of growing presence.

Set in elegant, luxurious surroundings in the sparkling bay of Cannes, Europe's leading in-water boating event, visitors to the show on the French Riviera at Port Vieux, are treated to the recently launched Majesty 125 christened M/Y Altavita and Majesty 100 christened M/Y Svetlana.

After enjoying decades of great growth, Gulf Craft is at the threshold of a new journey forward, fuelled by a three-point strategy that redefines three key development areas.

Firstly, Gulf Craft has renewed its focus on all the brands wherein each will be managed as an individual unit, with its own direct line of accountability and utilisation of resources based on individual business plans and growth objectives. A new design language will be implemented on all models across the range - starting with the Oryx, luxury sport boats and cruisers; the Nomad Yachts, an innovative collection of adventure boats for families; Silvercraft, which is a sport fishing line; and Majesty Yachts, the flagship brand featuring an exclusive selection of the finest yachts and superyachts.

Second is optimising the budget to maximise the return on investment, which Gulf Craft plans to achieve by focused investments on refreshing each of the brands via an accelerated product lifecycle management - which means new models coming out in future at a faster pace than before.

The final focus of three-point growth strategy is on nurturing the most important asset of the company - the employees. Gulf Craft aims to structure itself as a 'learning organisation', so that it continues to attract and retain the best talent possible.

"I firmly believe the future of any business is not driven by what you did yesterday but what you are doing today. One of our key strengths is that we're a vertically integrated organisation, with our own team who handle all aspects of product development, unlike our competitors. That really helps when it comes to development speed of new products and our quest for improved quality," said Gregory Yeakle, CEO of Gulf Craft


Gulf Craft bolsters its growing presence in Europe with 2 Majesty superyachts

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