(MENAFN- ProactiveInvestors)That foreign holiday you were thinking of booking It might be about to get a lot more expensive as the pound slumps on foreign exchange markets. The weekend saw prime minister David Cameron do his best Neville Chamberlain impression as he talked up the benefits of the deal he had negotiated with the European Union ahead of the forthcoming referendum on Britain's continued membership. He failed to sway Tory golden boy and fellow Old Etonian Boris Johnson who said on Sunday that he thought Britain would be better off outside of the EU. BoJo as he's known in some areas of the press (and BoZo in others) carries a lot of weight when it comes to influencing opinions especially among the Tory faithful and those whose interest in politics extends no further than voting for anyone who is not an identikit politician who has had the charisma gene surgically removed. The upshot is that sterling is taking a pounding on the foreign exchange markets today which is not necessarily a bad thing; just ask Primark-owner Associated British Foods (LON:ABF) which said this morning that the adverse impact of currency movements on its results this year are now expected to be less severe than previously thought thanks to sterling being about as popular on foreign exchange markets as the Greek drachma at present. Someone who is surprisingly popular is Jeremy Corbyn the Labour Party leader. Sadly for Corbyn his sparkling +56% approval rating is among Labour Party members rather than the public at large. According to a poll taken by the party's chief number cruncher Ian Warren 72% of party members who responded to the poll are happy with Corbyn's leadership whereas 17% have the hump. As Stephen Bush of the New Statesmen points out his popularity among the Labour Party membership is not exactly mirrored among Labour voters. '60% of voters and 48% of Labour voters list immigration as one of their 'top three' concerns; just 17% of Labour members do' Bush notes. Corbyn clearly has a massive public relations challenge on his hands. Perhaps he should seek the advice of British Airways (LON:IAG) which for the third year in a row has taken the top spot in the Superbrand survey of the UK's favourite brands. The BBC however has fallen out of the top 20 for the first time whereas tax-avoidance specialists Apple Google and Amazon retain their places in the upper echelon at 7th 16th and 19th respectively. Once upon a time British Airways sponsored the London Eye that giant observation wheel that was supposed to be a temporary feature of London's millennium operations but which proved so popular it is still rotating merrily well into the second decade of the third millennium and is now on its fourth sponsor. The idea is catching on round the world and this morning Challenger Acquisitions (LON:CHAL) which has a stake in the New York version to be built on Staten Island announced that another of its big wheel projects – this one in Jakarta – is rolling along nicely. Shares rose as it revealed that a site has been secured for the wheel and that the wheel developer is in the process of securing the final stages of financing. Challenger's subsidiary Starneth Group will be providing a turnkey project management solution for the wheel's construction and commissioning.
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