(MENAFN - The Peninsula) The Peninsula
The Supreme Committee for Delivery and Legacy (SC) has launched Qatar Behavioural Insights Unit (QBIU), which is the region's first initiative that supports behavioural insights through the launch of projects aimed at changing the behaviour of individuals positively to improve their lives.
QBIU is actively helping in conducting policy experimentation to support the Supreme Committee for Delivery and Legacy and other bodies throughout the State in line with the Qatar National Vision 2030.
During the first year, Qatar Behavioural Insights Unit conducted experiments related to education, workers welfare, environmental sustainability and healthy lifestyles.
It also made an interesting presentation about the unit and its objectives on the sidelines of the World Innovation Summit for Education (WISE), which took place at Qatar National Convention Centre in November 2017.
At present, the QBIU is focused on supporting the SC as it strives to deliver the biggest event in Qatar's history. Earlier in the year it helped the Workers' Welfare Department improve the way it collects complaints from workers engaged on project sites an initiative which not only improved the quality of handling complaints, but also increased the quantity of complaints by more than 30%.
It also helped Generation Amazing increase PE teachers' participation in its training sessions by 33%. Randomised controlled tests were used for both projects.
Recently the Unit participated in the SC's inaugural 'Knowledge Transfer Day, which was attended by colleagues from the health, safety, security and the environment (HSSE) division and Workers' Welfare Department.
Its task now is to encourage attendees to stick to the pledges they made during the event in order to improve communication and collaboration.
In addition, QBIU has organised a number of micro-trials related to sustainability and healthy lifestyle. Many are very simple, such as using posters to encourage people to pick a healthy food option or bright stickers to convince people to take the stairs rather than the elevator. The Unit is currently reviewing the results of these trials.
The Unit's challenge in 2018 is to keep the momentum going. While continuing to work closely with the SC, it will endeavour to work alongside organisations across Qatar and the region. This comes out of its keenness to spread the culture of behavioral economy in the region and to acquaint individuals with the importance of this science and its great benefits in improving their lives.
QBIU is another example of how the 2022 FIFA World Cup is having a positive impact on Qatar and the region.