The campaign echoed Dubai's vision for a healthier, more connected future, one where technology uplifted lives and inspired long-term positive change

Published: Fri 28 Nov 2025, 3:01 PM

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As Dubai once again transformed into an open-air gym during the Dubai Fitness Challenge (DFC) 2025, Huawei stepped into the heart of the movement with a purpose-driven, community-focused fitness campaign that blended innovation, inclusion, and wellbeing. Throughout November, Huawei activated a full ecosystem of technology and on-ground engagement, reinforcing its mission to inspire residents and citizens to embrace smarter, healthier lifestyles.

Huawei's participation in the Dubai Fitness Challenge stood as a natural extension of its long-term commitment to wellness and community empowerment. The company viewed the DFC as more than a citywide event; it was a collective movement that encouraged UAE people to integrate fitness into daily life. By joining the initiative, Huawei underscored its belief that technology should actively support healthier societies, not merely exist in the digital space.

As a partner for Dubai Ride 2025, Huawei highlighted its shared vision with Dubai: a city where innovation, health, and inclusivity coexisted seamlessly. The partnership also allowed the brand to elevate the impact of its Huawei Health+ app by transforming online fitness programs into real-world engagement at Zabeel Park.

“At Huawei, we've always believed technology should be a bridge to healthier, more fulfilling lives. Our focus on health and fitness goes beyond building smart wearables to leveraging tech to respect and support human potential. We aim to enable individuals and communities to integrate fitness into their lives as a natural pursuit and foster lasting well-being and richer life experiences,” said Lei Cheng, chief marketing officer, Huawei Consumer Business Group, Middle East and Africa.

Key highlights: What Huawei achieved during DFC 2025

Huawei delivered a series of meaningful initiatives throughout the month, turning the Dubai Fitness Challenge into a living laboratory for smart and inclusive fitness.

On November 2, Huawei participated in the iconic Dubai Ride, encouraging thousands to embrace cycling culture and active lifestyles. The brand's presence amplified the spirit of community wellness the event aimed to celebrate.

In a powerful collaboration with the Asian Paralympic Committee (APC) and Dubai Club for People of Determination, Huawei enabled Paralympic athletes and wheelchair users to test the new Wheelchair Mode on the HUAWEI WATCH GT 6. The feature, shaped by discussions with Majid Rashed, President of the APC, demonstrated how inclusive technology transforms the way wheelchair users measure movement, effort, and distance.

Huawei also showcased the capabilities of its TruSense System, an advanced monitoring engine that tracks over 60 health and fitness indicators, including emotional wellbeing metrics. The system represented Huawei's ongoing investment in human-centric innovation.

Throughout November, Huawei extended the Dubai Fitness Challenge experience with free weekly fitness classes at Zabeel Park. Every Saturday, residents gathered for open-air workouts led by top trainers, blending energy, community spirit, and smart tracking using Huawei wearables.

These on-ground sessions mirrored the training plans available on the Huawei Health+ app, allowing participants to follow guided programs, monitor personal progress, and continue their routines beyond the park. This online-to-offline approach created a full-circle fitness experience for youth, families, and individuals seeking healthier habits.

Each session was infused with interactive challenges, prizes, and community engagement moments transforming fitness into an uplifting social activity supported by technology.

Strengthening the UAE's vision for the future

With its involvement in DFC 2025, Huawei reinforced its dedication to supporting national wellbeing initiatives and empowering the UAE's youth. The campaign echoed Dubai's vision for a healthier, more connected future, one where technology uplifted lives and inspired long-term positive change.

From its Health+ ecosystem to its inclusive fitness innovation, Huawei closes the Dubai Fitness Challenge 2025 as a champion of smart, community-driven well-being, leaving a vibrant trail of energy, movement, and possibility across the city.

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