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Digital Out of Home (DOOH) market Size & Growth Report
The Digital Out of Home Market has grown rapidly due to tech innovations, changing consumer preferences, and government support.
AUSTIN, TX, UNITED STATES, January 31, 2025 /EINPresswire / -- Market Size &
industry Insights
As Per the SNS Insider,“The Digital Out of Home Market size was USD 23.66 billion in 2023 and is expected to reach USD 64.72 Billion by 2032, growing at a CAGR of 11.84% over the forecast period of 2024-2032.”
Market Scope and Growth Drivers of Digital Out of Home
The Digital Out of Home (DOOH) Market is expanding rapidly, driven by technological innovations, government initiatives, and evolving consumer behaviors. Global governments are integrating DOOH into smart city projects and urban development, with key support from AI, machine learning, and 5G networks. This has enabled hyper-targeted, real-time advertising and enhanced consumer engagement through interactive displays. As urbanization increases and digital literacy rises, the demand for DOOH solutions will grow, further supported by government-driven public engagement initiatives and major global events. This convergence positions DOOH for substantial growth in the coming years.
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SWOT Analysis of Key Players as follows:
- JCDecaux
- Clear Channel Outdoor Holdings
- Lamar Advertising Company
- Outfront Media
- Daktronics
- NEC Display Solutions
- Stroer
- Prismview
- BroadSign International
- VIOOH
- Watchfire Signs
- Christie Digital Systems
- Ayuda Media Systems
- oOh!media
- AdQuick
- LG Electronics
- Samsung Electronics
- Sony Electronics
- Panasonic
- Toshiba
Segment Analysis
By Application
Outdoor segment accounted for the highest 84% in 2023 due to digital boards and panels spread across almost every urban town. High visibility is a major advantage of outdoor advertising, capturing a wide audience in high-traffic locations such as highways, shopping districts, and event venues. Technological advancements, including AI-driven content personalization and 5G integration, further enhance the effectiveness of outdoor displays.
The Outdoor segment is expected to grow with the fastest CAGR of 11.88% during the forecast period 2024-2032, driven by increasing urbanization and growing advertising budgets. Retail, entertainment, and real estate are some of the industries that use outdoor DOOH for effective brand messaging, thereby dominating the market.
By Product Type
The Digital Screens segment dominated in 2023 with 57% of the market share, as they are versatile and adaptable across various settings. Digital screens are used extensively in shopping malls, airports, and sports arenas, providing high-resolution visuals and dynamic content capabilities. In 2024, ultra-HD and energy-efficient displays further improved the appeal of the segment, which was in line with the sustainability trend.
The Digital Screen segment is poised to grow the fastest with CAGR of 12.01% during the estimated period 2024-2032, primarily with the growing demand for advanced technologies in display technologies and programmatic advertising platforms. Industry players integrate AI and IoT technologies into their digital screens in order to drive engagement. For this reason, the digital screens segment forms an important cornerstone for the Digital out of Home Market.
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KEY MARKET SEGMENTS:
By Product
Digital Billboard
Digital Signage
Digital Screens
By Format Type
Billboard
Transit
Street Furniture
Others
By Organization-Size
Large and Medium Enterprises
Small Enterprises
By Application
Indoor
Outdoor
By End-User
Retail
Healthcare
Banking & Financial Services
Insurance (BFSI)
Automotive
Government
Media & Entertainment
Food & Beverages
Regional Analysis
In 2023, North America held a significant 36% share of the Digital Out of Home Market, largely driven by technological advancements, widespread internet penetration, and significant ad spending. The United States, in particular, has emerged as a global leader in digital display adoption, setting the standard for programmatic advertising. The region's market leadership has driven innovations in digital display technologies and advertising models, solidifying its position as a key player in the global DOOH market.
Asia-Pacific is expected to witness the fastest growth, with a projected CAGR of 12.20% from 2024 to 2032. The region's expanding urbanization, rapid economic growth, and government investments in smart city initiatives are key factors contributing to the region's increasing adoption of DOOH. Countries like China, India, and Japan are making significant strides in integrating digital advertising into public infrastructure.
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Recent Developments
-January 2024:ECN, a prominent publisher of digital out-of-home office media, announced a new partnership with VIOOH, a leading global supply-side platform for DOOH advertising. This collaboration will expand VIOOH's reach to high-end office buildings in the UK, France, and Germany, enabling global advertisers to tap into ECN's premium office building inventory.
-August 2024:JCDecaux, a key player in the DOOH industry, unveiled its latest partnership with Network Rail, enhancing interactivity at London's railway stations. The collaboration involves a newly expanded digital six-sheet network at London Bridge Station, allowing passengers to interact with the platform and access travel information across the city's rail and tube systems. This initiative is expected to drive more engagement and broaden the scope of DOOH advertising.
Table of Content - Major Points Analysis
Chapter 1. Introduction
Chapter 2. Executive Summary
Chapter 3. Research Methodology
Chapter 4. Market Dynamics Impact Analysis
Chapter 5. Statistical Insights and Trends Reporting
Chapter 6. Competitive Landscape
Chapter 7. Digital Out of Home (DOOH) Market Segmentation, by Product
Chapter 8. Digital Out of Home (DOOH) Market Segmentation, by Format Type
Chapter 9. Digital Out of Home (DOOH) Market Segmentation, by Organization-size
Chapter 10. Digital Out of Home (DOOH) Market Segmentation, by Application
Chapter 11. Digital Out of Home (DOOH) Market Segmentation, by End-User
Chapter 12. Regional Analysis
Chapter 13. Company Profiles
Chapter 14. Use Cases and Best Practices
Chapter 15. Conclusion
Continued...
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Akash Anand
SNS Insider
+1 415-230-0044
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