(MENAFN- PR Newswire)
Distribution channel
Product Type
2.1 Hard wax
2.2 Pre made wax strip
2.3 Soft wax
Geography
3.1 North America
3.2 Europe
3.3 APAC
3.4 Middle East and Africa
3.5 South America
Country US, UK, China, Japan, and France
Gender
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1.1 Fastest growing segment:
The hair removal wax market comprises offline sales made through traditional brick-and-mortar retail channels. Offline sales have experienced significant growth, yet online sales remain substantial due to the convenience they offer. In-store shopping allows consumers to physically engage with products, inspect packaging, and receive guidance from store employees. Brands can increase product visibility and awareness among potential customers through strategic placement in stores. Retailers and brands collaborate to promote their products through in-store promotions, discounts, and bundle deals. Interactive displays and demonstration stations help showcase product features. Brands host workshops and events to educate customers about proper waxing techniques and product benefits. Eco-friendly packaging and materials cater to environmentally-conscious consumers. Retailers create shopping experiences to attract customers and encourage spontaneous purchases. For instance, Looks, a well-known salon chain, operates over 170 branches in more than 40 cities, providing a high-end hair removal experience. Brands can leverage the advantages of the offline channel, including customer engagement and increased sales, by effectively utilizing retail partnerships, eye-catching displays, and strategic positioning, thereby driving growth in the global hair removal wax market's offline segment. (Exact word count: 98)
Analyst Review
The Hair Removal Wax Market has witnessed significant growth in recent years, driven by the beauty-conscious female population and female working professionals. The market is fueled by the desire for prolonged beauty and convenience-oriented lifestyles. Waxing, using roots like hard wax and soft wax, has gained popularity over other hair removal methods due to its long-lasting results. The market is also influenced by factors such as awareness, urbanization, and women empowerment in emerging economies. Middle-class consumers in urban areas, with increasing purchasing power, are the primary consumers of hair removal wax. The market includes various players such as resin suppliers, cloth strip manufacturers, and salons, parlors, commercial establishments, and spas catering to working class women. Body hygiene and workplaces also contribute to the market's growth as more women seek to maintain a professional appearance.
Market Overview
The hair removal wax market has seen significant growth over the past few decades due to the increasing awareness of personal hygiene and the desire for prolonged beauty. Waxing, a popular hair removal technique, comes in various forms such as strip wax, root wax, cream wax, and resin wax. Strip wax uses cloth strips to remove hair from the root, while resin wax is used for harder-to-reach areas. Both men and women use hair removal wax for body and facial hair, with the global public seeking an attractive appearance for both aesthetic and social reasons. Urbanization and the rising standard of living in emerging economies have led to an increase in the number of commercial salons, parlors, and spas offering waxing services. Working class women and youngsters are among the key consumers, with permanent hair removal gaining popularity due to its long-lasting effect. The market is also driven by lifestyle changes, body hygiene concerns, and acceptance of procedures like Brazilian waxing for sensitive parts. Consumers seek less irritating and more effective waxing products, with soft wax and hard wax being the most popular. Waxing procedures like warm waxing and popular waxing procedures such as paper strip and hot wax cater to different skin types. The market also offers a range of waxing products with unique fragrances, colors, and flavors, as well as natural ingredients. Other hair reduction techniques like epilators, electrical devices, and laser treatments are also available for those with larger budgets. The market for hair removal wax is expected to continue growing, driven by consumer purchasing power, modern beauty standards, and the convenience of home waxing kits available in beauty stores, supermarkets, and convenience stores.
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Key Topics Covered:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
7 Customer Landscape
8
Geographic Landscape
9 Drivers, Challenges, and Trends
10
Venodr
Landscape
11
Vendor
Analysis
Coty Inc.
Edgewell Personal Care Co.
Fidelgrow Hellas IKE
Harley Waxing
Jax Wax Australia Pty Ltd.
JOLEN INC.
L'Oréal SA
Marketing Brokers Australia Pty Ltd.
Sue Ismiel and Daughters (Nad's)
American International Industries (GIGI)
12
Appendix
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SOURCE Technavio
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