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How to start an activewear clothing line - Part1
YRC explains the basics of launching an activewear line in MENA, highlighting unique market challenges and opportunities in UAE, Saudi Arabia, and Egypt.
Empowering Retail & e-commerce businesses worldwide.” - Nikhil AgarwalPUNE, MAHARASHTRA, INDIA, October 5, 2024 /EINPresswire / -- Driven by specific requirements of different workouts and physical activities and the need to look fashionable, activewear
fashion has gained significant popularity in recent years. However, despite the common reasons explaining the growth of activewear fashion, every market presents a unique story with unique business challenges. Given the favourable demographic factors and widespread adoption of eCommerce, starting and establishing an activewear clothing line in one of the Middle East or MENA countries like the UAE, Saudi Arabia, or Egypt, has attained a challenging stature. In this media release, retail and eCommerce consulting brand, YourRetailCoach (YRC) sheds light on the basics of starting an activewear clothing line in the region.
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Business Idea Validation
An activewear business may sound attractive but as a business idea, it must go through the test of validation. Relevant questions to be asked for critical examination in this case include (but are not limited to):
· Why activewear clothing business? Is there any specific experience or expertise that gives an upper hand or is there a pre-existing presence in a similar line of business?
· Does the proposed business cover any market gap?
· Does the proposed business fulfil one or more voids in the customer and user journey?
· What are the intended value propositions? Can such values bring brand distinction?
· Who are the potential customer segments? How can they be defined?
· How are the intended value propositions going to be created and delivered?
· What is the sense of ease of doing business?
The answer to the above questions may help shed light on previously unrealised or undermined pros and cons associated with the business idea and market and industry conditions. One of the important outcomes of business idea validation is that it provides valuable inputs for business model development and overall business planning.
Scope of Leveraging and Integration
Having an existing edge that is relevant to the proposed enterprise could provide competitive advantages if leveraged correctly. For example, having its own commercial space that can be used as a store location saves a significant chunk of operating expenses that otherwise must be incurred. Although as per accounting principles business owners and businesses are two different entities the benefits of this saved expense are tangible. There are also plenty of examples where popular sportspersons have forayed into the realm of fashion and fitness business.
Another form of having an existing edge is a prior presence in the same or a similar line of business or profession that could lead to the integration of capabilities. For instance, many retail clothing brands could be seen using their existing network of stores for new product lines.
Having such a scope for leveraging and integrating capabilities serves as a strategic advantage. It reduces the operational burden and the initial costs of setting up new distribution channels from scratch.
Uniqueness and Difficulty of Replicating
Even though the activewear segment might have turned competitive, there is still immense potential to come up with unique value propositions and brand positioning. Activewear is associated with the sports segment - one that has numerous categories. Each category further has different levels of expertise. For example, the needs of professionals are different from those of beginners or casual hobbyists. It creates a wide gap between needs and price points. Then there is the factor of localisation. Not all sports or sports-related activity preferences are the same everywhere. The presence of necessary infrastructure and services is another vital consideration. If cities like Dubai, Abu Dhabi, Muscat, Riyadh, Kuwait City, Doha, or Cairo (to name a few) are considered, the focus for finding unique values and brand space has to go wider and deeper. As experienced omnichannel consultants, YRC recommends that the factor of ease of replicating a value proposition (by competitors, now or in the near future) should be given due consideration.
Vision for Profitability
In business planning, profitability is gauged at the time of financial and commercial planning. However, much before that (even before business model development), an entrepreneur should have a clear and logical vision supporting the proposed business to be promisingly profitable or resulting easily in a surplus situation. The use of the words - promising and easily is to emphasise clarity of applied vision. If profitability looks difficult in the plain sight of expert vision, the business idea may be calling for rework. Of course, no business idea is perfect from the beginning but it must show workability in its existing form - however raw it may be. For example, if the idea is to offer jogging suits at affordable rates under a given set of demographics in a given market, there should be no doubt left unaddressed in the business concept that questions its prospects of profitability.
Vision for Growth and Expansion
Every business idea must be accompanied by potential strategies for its growth and expansion walking into the future. Fortunately, there are some time-tested strategies for striving to achieve growth and expansion in business. For example, market penetration strategy tends to be popular among experienced brands and businesses. These enterprises carry strong knowledge of their products and markets. They heighten their focus on their existing markets with existing product lines. Franchising is another powerful strategy used by reputed brands and businesses to expand in different collaborative styles.
About YourRetailCoach:
YourRetailCoach (YRC) is a boutique retail and eCommerce consulting house with over 10 years of experience in developing and delivering enterprise startup and management solutions. With a scaling international trail, YRC has served 500+ clients in more than 25 verticals with a success ratio of 95%. In activewear fashion business consulting , YRC offers planning and implementation services and solutions for business setup and growth and expansion endeavours.
For expert assistance in activewear clothing line business set-up ( ), management, and expansion or to speak to one of YRC's fashion retail business consultants and Get advise for E-commerce retail business :
Rupal Nikhil Agarwal
YourRetailCoach
+91 98604 26700
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MENAFN provides the information “as is” without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the provider above.