
Apparel Sponsorships Report, 2024: Key Brands, Trends, Top Sports, Expiring Deals, Locational Insights
This report provides an overview of the apparel sector, globally. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry.
Soccer dominates both the annual spend and deal volume within the apparel sector. With 871 deals, soccer accounts for over 40% of the total deal volume across the sector. The sports largest deal in terms of annual value is Spanish soccer club, Barcelona, partnership with Nike. The deal is worth a reported $169.32 million annually. Apparel brands have accounted over 50% of their deal volume with sports teams.
The largest deal in terms of annual value across the apparel sector is the National Football League's (NFL) partnership with Nike. The NFL's partnership with Nike has an estimated total value of $1.6 billion. The Olympic Games deal with LVMH ranks in third, while Real Madrid's partnership with adidas ranks in fourth. Adidas have two other deal which are within the top 10 highest annual value within the apparel sector, with Manchester United and Major League Soccer (MLS).
Along with being the second most active brand, Nike are also the biggest spending brand across the apparel sector. Nike and adidas are among the top sportswear brands globally, and collectively occupy eight of the top 10 largest deals within the apparel sector. Nike has significant partnerships with some of the top sports leagues in the US, National Basketball Association (NBA), and Major League Baseball (MLB). The top four most active apparel brands are also the four largest spending, Nike, adidas, PUMA, Fanatics. Collectively, these brands account for around 65% of the annual spend across the apparel sector for 2024.
Key Topics Covered
1. Key Information and Background
- Executive Summary Introduction
2. Market Insights
- Sponsorship market trends
3. Sector Analysis
- Sector Analysis Summary Top Sports by Value and Volume Product Category Breakdown Key Product Sponsorship Markets Top 10 Biggest Deals Expiring Deals
4. Case Study
- National Football League and Nike
5. Brand Analysis
- Brand Analysis Brand Spend per Location Top 10 Most Active Brands Top 10 Biggest Spenders Key Brands Analysis
6. Appendix
- Sources
For more information about this report visit
About is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.
CONTACT: CONTACT: Laura Wood,Senior Press Manager ... For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900

Legal Disclaimer:
MENAFN provides the information “as is” without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the provider above.
Market Research

- Manuka Honey Market Report 2024, Industry Growth, Size, Share, Top Compan...
- Modular Kitchen Market 2024, Industry Growth, Share, Size, Key Players An...
- Acrylamide Production Cost Analysis Report: A Comprehensive Assessment Of...
- Fish Sauce Market 2024, Industry Trends, Growth, Demand And Analysis Repo...
- Australia Foreign Exchange Market Size, Growth, Industry Demand And Forec...
- Cold Pressed Oil Market Trends 2024, Leading Companies Share, Size And Fo...
- Pasta Sauce Market 2024, Industry Growth, Share, Size, Key Players Analys...
Comments
No comment