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By product type, the sports and outdoor toys dominated the market in 2020, accounting for nearly one-third of the global learning and educational toys market
By region, the global learning and educational toys market across Asia-Pacific, followed by North America, held the largest share in 2020, accounting for more than one-third of the market.” - Allied Market ResearchWILMINGTON, DE, UNITED STATES, September 27, 2024 /EINPresswire / -- The learning and educational toys market focuses on toys designed to educate and stimulate cognitive, social, and emotional development in children. These toys are specifically designed to foster skills such as problem-solving, creativity, fine motor skills, and basic academic learning (e.g., reading, math, science) in a playful and engaging manner.
Market Size and Growth:
As per the report, the global learning and educational toys industry generated $49.97 billion in 2020, and is estimated to reach $81.29 billion by 2030, growing at a CAGR of 5.1% from 2021 to 2030. Growth is driven by increasing parental focus on early childhood education, rising disposable incomes, and the demand for toys that combine play with learning outcomes.
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North America and Europe are the leading regions in terms of market size due to the high spending on children's products and strong education-focused consumer behavior. However, Asia-Pacific is expected to experience the fastest growth due to a growing middle-class population and increasing awareness of early education.
Key Segments:
By Product Type:
Building Sets: Toys like LEGO, which develop spatial skills, creativity, and problem-solving.
STEM Toys: Science, Technology, Engineering, and Math-focused toys that encourage technical skills and logical thinking.
Musical Toys: Instruments and music-related toys that promote creativity and auditory development.
Board Games & Puzzles: Encourage cognitive development, strategic thinking, and social interaction.
Art & Craft Toys: Promote creativity and fine motor skills through painting, drawing, and crafting activities.
By Age Group:
0-4 years: Early development toys focusing on sensory skills, language acquisition, and motor skills.
5-7 years: Toys that focus on school readiness, basic numeracy and literacy, as well as social skills.
8-12 years: Advanced toys that develop complex problem-solving, technical skills (STEM), and strategic thinking.
Teenagers: Toys that focus on creativity, advanced STEM concepts, or more sophisticated puzzles and games.
By Distribution Channel:
Online Stores: Significant growth due to e-commerce expansion and convenience, with companies increasingly offering digital learning toys.
Physical Retail Stores: Toy stores, supermarkets, and specialty stores remain key, especially for parents who prefer tactile interaction before purchasing.
Educational Institutions: Schools, daycare centers, and early learning centers are growing outlets for bulk purchases.
Market Drivers:
Growing Focus on Early Childhood Education: Parents are increasingly investing in toys that help prepare their children for formal education, driving the demand for educational toys.
Technological Advancements: The incorporation of technologies like artificial intelligence, robotics, and augmented reality (AR) into toys has led to the development of smart educational toys that offer interactive learning experiences.
Shift Toward STEM Learning: Increasing demand for STEM-related toys as parents and educators emphasize science, technology, engineering, and math education from an early age.
Rise in Disposable Income: Higher household income levels, particularly in emerging economies, have led to increased spending on high-quality, educational toys.
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Key Trends:
Integration of Technology: The rise of smart toys-toys that interact with children via apps, voice commands, or programmable features-is a notable trend. These toys can teach coding, problem-solving, and even language skills through interactive play.
Focus on Sustainability: Eco-friendly, non-toxic materials, and toys made from recyclable or biodegradable materials are becoming popular due to growing environmental awareness.
Customizable Learning Experiences: Personalized learning toys that adapt to a child's learning pace and interests are on the rise. Toys that track progress and adjust the level of difficulty provide a tailored educational experience.
Gender-Neutral Toys: The market is seeing a shift toward gender-neutral toys, breaking traditional stereotypes and encouraging all children to explore various subjects, particularly in STEM-related fields.
Key Challenges:
Competition with Digital Entertainment: The rise of screen-based entertainment, such as video games and online streaming platforms, is a challenge as it competes for children's attention and time.
Price Sensitivity: High-end educational toys with integrated technologies can be expensive, limiting their accessibility to price-conscious consumers in some markets.
Short Product Life Cycle: Children tend to outgrow toys quickly, leading to frequent product turnover, requiring companies to constantly innovate to stay relevant.
Key Players:
Leading companies in the learning and educational toys market include:
LEGO Group
Mattel, Inc.
Hasbro, Inc.
Melissa & Doug
Fisher-Price (a subsidiary of Mattel)
VTech Holdings Ltd.
LeapFrog Enterprises, Inc.
Spin Master Corp.
Ravensburger AG
Outlook:
The future of the learning and educational toys market looks bright as parents increasingly prioritize education through play. The integration of digital technologies and the demand for eco-friendly, sustainable products are expected to drive further innovation. Moreover, the focus on skills development, particularly in STEM areas, will keep pushing the market forward, making it a crucial part of the broader education industry.
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David Correa
Allied Market Research
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