Asia-Pacific News In Brief (July 22, 2024)
Date
7/22/2024 2:13:17 AM
(MENAFN- PRovoke)
SINGAPORE - Edelman Singapore has appointed Daniel Ko as executive creative director. He joins the firm's Singapore leadership team helmed by CEO Julia Wei and will be part of Edelman's regional creative community led by APAC chief creative officer, Tim Green. Ko joins Edelman Singapore from Accenture Song, where he held the role of creative director for two years. His previous roles include group creative director at 72 and Sunny, creative director at The Secret Little Agency and creative group head at Iris Worldwide.
SINGAPORE - Weber Shandwick has hired Farah Zuber to its regional leadership team as VP, head of communications for APAC. In the leadership position, Zuber will report to Tyler Kim, APAC CEO, and will lead the firm's strategic integrated communications initiatives across key markets, focusing on a wide range of stakeholders, including external and internal audiences. Zuber has worked with other industry leaders including Ogilvy Public Relations, ARC Worldwide and Edelman. She was also the first market leader for SPAG (SPAG Finn Partners) and was part of the leadership team at Redhill.
SYDNEY - US shoe brand Rothy's has tapped Sling & Stone to introduce its sustainable footwear to the Australian market. Sling & Stone has led a multi-channel comms activation driving mass awareness at launch. Rothy's shoes are made with a 3D knitting process that uses thread made from recycled plastic.
HONG KONG - A new study from the Interactive Advertising Bureau Hong Kong has found that one out of five respondents is interested in entering the creative media industry to become a content creator, primarily attracted by the opportunities for advertising collaborations and the potential for additional income. This trend corresponds with a significant 27.4% year-on-year increase in influencer marketing expenditures, reaching HKD538 million in 2023. According to data from IAB HK's analytics partner, Cloudbreakr, 2023 saw influencer marketing investments surge, with 1,793 brands utilising content creators, a 13.8% increase from the previous year. Leading industries making this expenditure were beauty and cosmetics (HKD110.4M) and luxury fashion (HKD88.3M), with remarkable growth in sectors such as toys and anime (+287.3%), household projects (+93.7%), and travel and hospitality (+69.4%). The study, titled
Digital Behaviour of the Young Generation, was conducted online in Q2 2024 and surveyed more than 100 Hong Kong Gen Z, aged 13 to 29.
MENAFN22072024000219011063ID1108465733
Legal Disclaimer:
MENAFN provides the information “as is” without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the provider above.