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"MarketsandMarketsTM"Kombucha market Size, Share & Trends Analysis Report by Product Type (Hard, Conventional), Type (Natural, Flavored), Nature (Organic, Inorganic), Packaging (Bottle, Can), Distribution Channel & Region - Global Forecast to 2029
The global kombucha market was valued at US$ 2.0 billion in 2023 and is poised to grow from 2.4 billion in 2024 to USD 5.9 billion by 2029, growing at a CAGR of 19.4% in the forecast period (2024-2029). The trend towards organic and natural products has propelled the popularity of kombucha, as it is often made with organic ingredients and is seen as a healthier alternative to sugary sodas and artificial drinks. The availability of a wide range of flavors and variations has also contributed to market growth, appealing to diverse consumer preferences.
Kombucha Market Drivers : Rise in demand for Fortified Food & Beverage Products
The demand for fortified food and beverages is experiencing significant growth due to several key reasons. Firstly, there is a growing awareness among consumers about the importance of nutrition and its impact on overall health and well-being. By fortifying kombucha with additional vitamins, minerals, or other functional ingredients, manufacturers can enhance its nutritional profile and offer added health benefits to consumers. This fortified version of kombucha caters to individuals seeking not only the probiotic benefits of traditional kombucha but also additional nutrients to support their health goals. Therefore, the growing demand for fortified food and beverages contributes to the expansion of the kombucha market by offering consumers more options that meet their nutritional needs and preferences.
By nature, the organic segment is expected to hold a significant market share in the kombucha market.
The organic type of kombucha is experiencing significant growth due to several key reasons. Firstly, there is a growing consumer preference for organic products driven by concerns about health, sustainability, and environmental impact. the organic certification of kombucha provides a level of transparency and credibility that enhances consumer trust and confidence in the product's integrity and authenticity. Another driving factor behind the growth of organic kombucha is the expansion of distribution channels and increased availability in retail outlets, health food stores, and online platforms. As consumer demand for organic products continues to rise, retailers are responding by offering a wider selection of organic beverages, including kombucha, thereby expanding market reach and accessibility.
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By distribution channels, the supermarkets/hypermarkets segment holds the highest market share in the kombucha market.
Supermarkets and Hypermarkets is essential for distributing kombucha products to consumers. These large retail outlets offer a wide variety of kombucha brands and flavors to cater to diverse preferences. They provide ample shelf space, ensuring visibility for kombucha products and encouraging impulse buys. Moreover, supermarkets and hypermarkets frequently offer promotions and discounts on kombucha items, further motivating consumer purchases. With their extensive presence in both urban and suburban areas, these establishments serve as convenient points of purchase for consumers, significantly contributing to the accessibility and popularity of kombucha products. In summary, the supermarkets/hypermarkets segment acts as a primary distribution channel for kombucha, fostering market penetration and fueling the growth of the kombucha market.
North America to dominate the kombucha market during the forecast period.
North America's dominance in the kombucha market can be attributed to several key factors. The region's early embrace of health-conscious trends, particularly in the United States, has fostered a culture receptive to alternative wellness products like kombucha. Furthermore, North American consumers' increasing awareness of the beverage's perceived health benefits and probiotic content has driven significant demand. Additionally, the widespread accessibility of kombucha products through various distribution channels, coupled with a relatively favorable regulatory environment, further bolsters market expansion.
Top Companies in the Kombucha Market
The key players in this market include GT's Living Foods (US), Brew Dr. (US), SYSTM Foods Inc. (US), Health-Ade LLC (US), Tropicana Brands Group (US), MOMO Kombucha (UK), GO Kombucha (UK), Harris Freeman (US), Kosmic Kombucha (US), Equinox Kombucha (UK), Remedy Drinks (Australia), Soulfresh Global Pty Ltd (Australia), Cruz Group Sp. z o. o. (Poland), NessAlla Kombucha (US), and FedUp Foods (US). These market participants are emphasizing the expansion of their footprint via agreements and partnerships. They maintain a robust presence in North America, Asia Pacific, South America, RoW, and Europe, and they are supported by manufacturing facilities and well-established distribution networks spanning these regions.
GT's Living Foods (US)
Established in 1995, GT's Living Foods is a pioneering leader in the category of fermented beverages, dedicated to crafting living food for the living body. Our handcrafted products, including the renowned GT's Kombucha, are made with raw and organic ingredients, and enriched with active probiotics to promote holistic well-being. The company offers kombucha products under its brands Synergy Raw Kombucha and Classic Kombucha. Synergy Raw Kombucha is meticulously crafted by nature to nourish the living body. In contrast to machine-made and mass-produced gut health beverages, Synergy stands apart as an authentic drink, free from added probiotics, artificial enhancements, and nutrients.
In February 2022, GT's Living Foods announced the latest addition to its renowned Synergy raw kombucha brand: a new flavor that enriches its extensive range. This launch will complement the brand's existing portfolio, which boasts an array of flavors including Watermelon Wonder, Tangerine Dream, Guava Goddess, Tantric Turmeric, and Heart Beet.
Brew Dr. (US)
Headquartered in Oregon, US, Brew Dr. is a leading manufacturer of raw and organic kombucha crafted from loose-leaf tea blends. Specializing in organic tea blends without added probiotics post-fermentation, the company offers a range of flavors such as apple, mango, ginger lemon, and ginger turmeric. Committed to providing customers with organically made healthy products, Brew Dr. stands out as the sole national kombucha company certified as a B Corp. Their offerings include non-alcoholic, Non-GMO verified, and USDA organic certified kombucha drinks.
In April 2023, Brew Dr. Kombucha unveiled its latest product launch, showcasing a revamped branding and packaging design. The updated appearance features a modernized logo, redesigned labels, and the exciting addition of two enticing flavors: Strawberry Fields and Pineapple Paradise.
TROPICANA BRANDS GROUP (US)
The Tropicana Brands Group presents an impressive array of globally renowned juice brands, including Tropicana, Naked, KeVita, Izze, Dole, Copella, and Punica. Established in 2022 through a collaboration between PAI Partners and PepsiCo, the company is dedicated to fostering new avenues of growth, providing opportunities for our team members, and advancing a vision to satisfy the world's craving for greater delight and nourishment. With a workforce exceeding 2,000 associates spread across North America and Europe, the company has industry-leading capabilities across various domains such as innovation, research and development, manufacturing, distribution, sales, marketing, and nutritional expertise. The Tropicana Brands Group provides kombucha products under its KeVita brand, ensuring Certified Organic and non-GMO options. Crafted with the company's unique cultures and premium ingredients, KeVita beverages offer a refreshing product, available in three delightful varieties: KeVita Sparkling Probiotic Drink, KeVita Master Brew Kombucha, and KeVita Apple Cider Vinegar Tonic.
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