(MENAFN- Mid-East) United Arab Emirates: UFC®, the world's premier mixed martial arts organisation, has announced its first European event of 2024, UFC® 304.

Arriving in Manchester on Saturday, July 27, UFC® 304 is the first-ever sporting event announced for Co-op Live, the UK's largest indoor arena. The prelims will begin at 11 p.m. BST (6 p.m. ET in the U.S.), followed by the main card airing at 3 a.m. BST (10 p.m. ET in the U.S., the traditional start time for a UFC Pay Per View).

UFC® 304 tickets go on sale from 10:00 a.m. BST on Friday, June 7, via Ticketmaster. UFC Fight Club members will have the opportunity to purchase tickets early on Wednesday, June 5, at 9:00 a.m. BST. Those who registered their interest to the event will gain access to a special pre-sale which starts Thursday, June 6, at 10:00 a.m. BST.

The card marks the first sporting event announced for Co-op Live, the UK's largest and most sustainable live entertainment arena. With state-of-the-art technology and a carefully curated unique design, the venue promises to bring fans right into the heart of the action.

“I'm so excited to get back to Manchester. And no better time than this summer,” said UFC President and CEO Dana White.“We have two champions from the UK and fans have been dying for a UFC PPV event. So here we come to the largest indoor arena in the UK. See you soon, England!”

Co-op Live Executive Director & General Manager, Gary Roden said:“With the north of England home to so many of the world's leading fighters, we are primed and ready for UFC and its knowledgeable, passionate fanbase. Offering a state-of-the-art platform for globally broadcast events, Co-op Live is extremely proud to welcome entertainment of this scale and caliber as the future home of combat sports in the UK.”

The UK has always been the home to landmark UFC events and has played host to some of the most memorable Octagon® moments in UFC history, including Michael Bisping's spectacular defeat of the legendary Anderson“The Spider” Silva in February 2016. UK fans also watched as Leon Edwards successfully defended his title in front of a home crowd last year at UFC® 286, cementing his legacy as one of the UK MMA greats.

UK MMA is currently experiencing what is being described as an unheralded golden era, with stars such as welterweight champion Leon Edwards, interim heavyweight champion Tom Aspinall, and local favourites, including Paddy Pimblett, Molly McCann, Muhammad Mokaev, Michael Page, and Arnold Allen, with more rising through the ranks.

VIP Experience packages will be available soon via On Location, UFC's Official VIP Experience Provider. Enjoy exclusive access with an official ticket package that can feature premium seating, VIP access to weigh-ins, all-inclusive hospitality, meet-and-greets with UFC athletes and more.

About UFC®

UFC® is the world's premier mixed martial arts organization (MMA), with more than 700 million fans and 259 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 975 million TV households across more than 170 countries. UFC's athlete roster features the world's best MMA athletes representing more than 80 countries. The organization's digital offerings include UFC FIGHT PASS®, one of the world's leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada. For more information, visit UFC and follow UFC at Facebook/UFC and @UFC on X, Snapchat, Instagram, and TikTok: @UFC.

About Co-op Live:

Oak View Group (OVG), City Football Group (CFG), Harry Styles, and Co-op are joining forces to create Co-op Live, the biggest and best arena in the UK. Based in Manchester, the project is injecting £365m of private investment into the Northwest. Co-op Live will be one of the world's premier music and entertainment venues, rivalling New York's Madison Square Garden, The Forum in LA and The O2 in London.

World class, planet friendly and at the heart of the local community, Co-op Livewill deliver one of the world's most pioneering, sustainable, and socially responsible venues, delivering Co-op's vision of a fairer world into the entertainment industry. The project will create 3,350 constructions jobs and 1,000 roles and apprenticeships on completion of the venue as well as giving over £1m back to national and local good causes.

Co-op Live will be located on the Etihad Campus, and will host live music, sport, comedy, award shows and family entertainment. Co-op Live's smart 'bowl' design means it is big but intimate with cutting edge visual technology, incredible acoustics and 32 bars, restaurants, lounges, and club spaces.



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