(MENAFN- Mid-East)
Strategic collaboration will shine a spotlight on the MICE and business travel sectors at ATM 2024.
The Middle East accounted for the highest percentage of in-person delegates (94%) according to official statistics from ICCA.
Dubai, United Arab Emirates: Arabian Travel market (ATM) has announced a strategic partnership with the International congress and convention Association (ICCA) and the Global Business Travel Association (GBTA) for the upcoming edition of the event, which takes place from 6-9 May 2024 at the Dubai World Trade Centre.
The renowned global organisations have been appointed as 'Knowledge Partners' for the regional trade show, providing in-depth insights and opportunities for the thriving segments of business events and travel.
According to the ICCA statistical forecast, which charts the history and performance of the International Association Meetings Industry from 1963 to 2022, 10,602 business events were recorded worldwide last year, of which 9,009 (85%) were in-person. This represented an astounding 349% increase from the previous year when only 2,007 in-person events occurred. Interestingly, the Middle East accounted for the highest percentage of in-person delegates (94%) in last year's official figures.
The business travel industry is also experiencing significant growth, as evidenced by statistics from the 2023 GBTA Business Travel IndexTM Report, which found that the global business travel industry rebounded faster than expected in 2023. Pent-up demand following the pandemic and healthier economic conditions than forecasted were highlighted as significant contributing factors for this shift. The report also stated that global business travel spending rose by 47% to $1.03 trillion last year and is expected to grow to nearly $1.8 trillion globally by 2027.
Danielle Curtis, Exhibition Director, Arabian Travel Market, said:“All of the latest research suggests that the business events and business travel sectors are going from strength to strength. These sectors have always been important verticals at ATM, and the official partnership with ICCA and GBTA for the 2024 edition will take our offering to the next level. By collaborating with these respected industry leaders, ATM aims to deliver even more value and innovation to its attendees and exhibitors.
“With a focus on these two vital sectors, ATM is committed to offering a world-class event that provides a platform for networking, education, and business opportunities for professionals from around the world.”
During ATM 2024, ICCA will deliver seminars covering a range of topics for the MICE industry, while GBTA will outline the prevailing trends in the business travel sector at the show. These seminars will give the industry valuable insights into recent research, innovations, and best practices.
Dr Senthil Gopinath, CEO of ICCA, said:“ICCA proudly announces our collaboration with ATM as we celebrate the exciting inclusion of business events as a foundational segment in future editions. Envisaging a dynamic future, we see global business events seamlessly integrating with ATM's rich tapestry of opportunities. With ICCA joining as a Knowledge Partner for the MICE segment, we are collectively positioned to redefine the landscape of collaboration, innovation and success in the interconnected realms of business. We look forward to working together in 2024 and beyond.”
Catherine Logan, Regional Senior Vice President EMEA and APAC, GBTA, added:“Although one of the smaller global business travel markets, the MEA region has huge potential for growth and recovered more than any other region in 2022, reaching 95% of pre-pandemic business travel spending. Business travel spend in the region is forecast to exceed this figure in 2023 and reach USD$30.6 million and continue its growth trajectory going forward.”
The theme for the 31st edition of ATM is 'Empowering Innovation: Transforming Travel Through Entrepreneurship'. With exhibitors from the fields of aviation, accommodation, hospitality, attractions, technology and more, ATM 2024 will explore how innovators in the travel and tourism space are working to attract greater levels of funding to further increase the sector's overall contribution to global GDP. Last year's event welcomed more than 40,000 attendees, the largest number recorded to date.
Arabian Travel Market (ATM), now in its 31st year, is the leading international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2023 welcomed over 40,000 attendees and hosted over 30,000 visitors, including more than 2,100 exhibitors and representatives from over 150 countries, across 10 halls at Dubai World Trade Centre. Arabian Travel Market is part of Arabian Travel Week.
Arabian Travel Week is a festival of events taking place from 6 to 12 May, within and alongside Arabian Travel Market 2024. Providing a renewed focus for the Middle East's travel and tourism sector, it includes Influencers' events, GBTA Business Travel Forums, as well as ATM Travel Tech. It also features the ATM Buyer Forums, as well as a series of country forums.
About RX (Reed Exhibitions):
RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face-to-face events by combining data and digital products to help customers learn about markets, source products and complete transactions at approximately 400 events in 22 countries across 42 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.
About RELX:
RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 35,000 people, over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX.
About ICCA:
The International Congress and Convention Association (ICCA) is a global community and knowledge hub for the international association meetings industry. Founded in 1963, ICCA specialises in the international association meetings sector, offering unrivalled data, education, communication channels, as well as business development and networking opportunities. Today, ICCA is one of the most prominent organisations in – and advocates for – the world of international meetings. Initiatives such as the ICCA Association Community offers associations across the world education, connections, tools, and resources to help them organise more effective and successful meetings with the global network of ICCA member suppliers.
About the Global Business Travel Association:
The Global Business Travel Association (GBTA) is the world's premier business travel and meetings trade organization headquartered in the Washington, D.C. area with operations on six continents. GBTA's members manage more than $345 billion of global business travel and meetings expenditures annually. GBTA delivers world-class education, events, research, advocacy, and media to a growing global network of more than 28,000 travel professionals and 125,000 active contacts.
World Travel Market (WTM) portfolio comprises leading travel events and online portals across four continents. The events are:
WTM London is the world's most influential travel & tourism event for the global travel community. The show is the ultimate destination for those seeking a macro view of the travel industry and a deeper understanding of the forces shaping it. WTM London is where influential travel leaders, buyers and high-profile travel companies gather to exchange ideas, drive innovation, and accelerate business outcomes.
WTM Latin America takes place annually in the city of São Paulo and attracts around 20,000 tourism professionals during the three-day event. The event offers qualified content together with networking and business opportunities. In this its ninth edition – there have been eight face-to-face events along with a 100% virtual one, which was held in 2021 – WTM Latin America continued to focus on effective business generation, and achieved the advance booking of six thousand meetings that were held between buyers, travel agents and exhibitors in 2022.
WTM Africa launched in 2014 in Cape Town, South Africa. In 2022, WTM Africa facilitated more than 7 thousand unique pre-scheduled appointments, an increase of more than 7% compared to 2019 and welcomed more than 6 thousand visitors (unaudited), the same number as in 2019.
About ATW Connect: Africa Travel Week's digital arm, is a virtual hub packed to the seams with interesting content, industry news and insights, and the opportunity to hear from experts on a variety of topics in our new monthly webinar series. All with the aim to keep all of us in the travel and tourism industry connected. ATW Connect focuses on inbound and outbound markets for general leisure tourism, luxury travel and the MICE/business travel sector as well as travel technology.
WTM Global Hub, is the WTM Portfolio online portal created to connect and support travel industry professionals around the world. The resource hub offers the latest guidance and knowledge to help exhibitors, buyers and others in the travel industry face the challenges of the global coronavirus pandemic. WTM Portfolio is tapping into its global network of experts to create content for the hub.
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