“Made In France” Will Be At The Heart Of Major Trends In The Construction Sector As It Aligns Its Expertise With Sustainability At The Big 5 Global Dubai 2023


(MENAFN- Mid-East)

United Arab Emirates: From December 4th to 7th, 2023, 16 French companies specializing in the construction and building-finishing sector that will showcase their innovative products and services at the BIG5 show. The major event in the construction sector, coinciding with the COP 28 UAE, presents an opportunity to the French industry leaders specialized in digital transformation, MEP, building materials, sustainability and contractors gathered under the French Fab banner. French companies will share their expertise to shape the future and forward-thinking practices within the construction sector.

France Pavilion: Diving into the heart of French know-how:

The upcoming Big 5 Global exhibition presents a crucial opportunity for forging business. This event serves as an ideal platform to engage with international buyers, specifiers, suppliers, manufacturers, and more within a specific industry. Committed to fostering networks, driving innovation, and pursuing both net-zero and digital excellence, it aligns with the broader goals of sustainable development. Joining the ranks of key players in the French construction industry, including Freyssinet Gulf (a subsidiary of Vinci Construction), VSL, Soletanche-Bachy, Bureau Veritas, Lafarge, Saint-Gobain, already successfully established in the UAE and the Gulf region, this exhibition addresses the evolving challenges of building sustainable cities in the region.

The 16 French exhibitors to be discovered at the French Pavilion will present new materials, products and solutions for facility management, smart building, urban planning & landscaping and eco-construction: robotic handling systems; simplified access management fully accessible from a smartphone; eco-friendly nano-coatings and paints; innovative, solar-lit security fences; wood-framed houses; technologies and services dedicated to ultra-high-performance concrete; revolutionary fastening system for terraces, coverings and ceilings; and a manufacturer of pure natural hydraulic lime for the restoration and conservation of built heritage and an OC1 single-layer coating for waterproofing and decoration of new external vertical façades and certified“Entreprise du Patrimoine Vivant” (Living Heritage Company), recognition of exceptional know-how. The economic development of the United Arab Emirates, which relies heavily on tourism, currently accounts for 13% to 14% of GDP. The new strategy put in place by the government to increase health, sports, adventure, and sustainable development tourism should enable the sector to reach 18% of GDP by 2031 and have a positive impact on the construction sector.

Axel Baroux, French Trade & Invest Commissioner, stated,“The French construction and building-finishing industry is poised to establish strategic alliances in the region. The partnership between France and the United Arab Emirates, founded on a mutual commitment to prioritizing sustainable construction practices and carbon emission reduction, finds unity in the shared vision outlined at COP 28. This collaborative effort aspires to deliver groundbreaking solutions to global construction challenges, aligning seamlessly with Dubai's visionary“Urban Master Plan 2040′′ unveiled in March 2021 by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the United Arab Emirates and sovereign of Dubai. This exemplifies the convergence of shared values and objectives in the pursuit of sustainable urban development.”

During his visit to France in September 2023, Abdulla bin Touq Al Marri, Emirati Minister of Economy said that“the economic policies adopted by the United Arab Emirates over the last three years have created a solid and fertile environment for the growth of large French companies, allowing them to access new markets. Bilateral trade with France is already worth around eight billion USD per year. We want to reach 15 to 20 billion USD of trade per year with France. We look forward to it.”

” Egypt, represents also a significant growth opportunity for French companies, particularly within the context of megaprojects spearheaded by the Egyptian government as part of its transformative 'Egypt Vision 2030.' This dynamic landscape offers a fertile ground for collaboration and innovation, fostering mutually beneficial partnerships between French enterprises and Egypt's ambitious development agenda” Added Baroux.

French construction sector and the national strategy:

The building market is a heavyweight for the French and European economies. France is the European leader in construction, driven by Vinci, VSL a member of Bouygues Construction, Soletanche Bachy and Eiffage. The French offer is highly diversified, capable of mobilising many skills over the long term, from structural work to finishing work. The sector has 394,000 companies and recorded historic revenue of €149 bn in 2022. Source: FFB

Two years ago, President Emmanuel Macron unveiled the €54 billion France 2030 investment plan deployed over 5 years, which aims to develop industrial competitiveness and massively invest in future technologies or support the ecological transition.

In this context, the €675 m national strategy“Solutions for sustainable cities and innovative buildings”, launched in 2021 by former Prime Minister Jean Castex, is part of the“Living in the France of tomorrow” approach designed to boost sustainable housing construction in the regions. This structural transformation is based on the Climate-Resilience Bill, which aims to strengthen France's position on the path to combating climate change.

The Green Solutions Awards 2022-2023:

Construction21, the media dedicated to building and sustainable cities, in collaboration with Business France and La French Fab, the flagship of French industry in motion; will organise a networking cocktail on Tuesday 5 December 2023 as part of its international event“The Green Solutions Awards”, 2022-2023 edition, which will take place in Dubai on the margins of COP 28. Forty-two buildings, ten neighbourhoods and twelve infrastructures will compete to win one of the many awards (Hot Climates, Grand Prix Urban Renewal, Low-Tech, Health & Comfort, etc.), offering the opportunity to demonstrate to the world that sustainable, affordable and reproducible solutions exist. More than fifty institutional players, members of delegations, as well as professionals, journalists and judges present at COP 28, will be welcomed during the award ceremony. This international ceremony will be broadcast live. For those who cannot be present in person, real-time retransmission will be available on the Construction21 website from 6 p.m. UAE time!

The France Pavilion is operated by Business France in partnership with Terracotta, which provides manpower services in the United Arab Emirates, Construction 21, the sustainable building and city media, and with the support of Air France.

The need to take action in favour of a sustainable world, the priority to respond to social and climate issues, demand much from us. We need a change of direction, a profound transformation, a new revolution – the“Solutions Revolution”, embodied by“La French Fab”, the new face of France's industry.

Since industry produces what we consume, it holds the solutions to a prosperous and inclusive new world. Empowered by its past, technological expertise, know-how and talent, industry is the solution to many current and future challenges.

Launched in 2017, La French Fab is supported collectively by Alliance Industrie du Futur, Bpifrance, Business France, France Industrie, Direction Générale des Entreprises and France's regions. These key players are committed to an eco-friendly approach and concerned about the common good. In France and around the world, they are working to renew the industrial sector, reinvigorate France's regions, make industrial jobs more attractive, and draw attention to French industrial excellence.

Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France's companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship programme.

Business France has 1,500 personnel, both in France and in 56 countries throughout the world, who work with a network of partners. Since January 2019, as part of the reform of the state support system for exports, Business France has given private partners responsibility for supporting French SMEs and mid-size companies in the following markets: Belgium, Hungary, Morocco, Norway, the Philippines and Singapore.

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