Virtual Drive-Through Start Up N.Go Signs Strategic Agreement With FOODICS - Mid-East.Info

(MENAFN- Mid-East.Info)
  • n.go offers a pioneering virtual drive-through service disrupting the pick up experience
  • Partnership agreement to benefit both n.go and Foodics customers, opening a new sales channel to drive convenience and enhanced customer experience

Riyadh, Saudi Arabia. FOODICS, the leading cloud-based restaurant management technology and payments platform in the MENA region, has announced that it signed a strategic agreement with the pioneering virtual drive-through startup n.go.

n.go, which entered the food and beverage sector in 2021, provides a unique experience to customers on the go, allowing them to order from their favourite F&B brands and pay through the application. Merchants get notified when the customer's car enters the pick up zone, ensuring that the customer receives their order seamlessly without the need to get out of their car.

For Foodics, the partnership will enable its clients to use the n.go app, helping restaurants and cafes increase their revenues further by offering them a new sales channels for virtual drive through and curb-side pick up sales. All that happens while n.go charges a competitive and fair take rate on orders. In addition, n.go enables restaurants and cafes to learn their clients' preferences in order to improve services and increase customer loyalty through comprehensive insights and analytics.

Ahmad Al Zaini, Foodics Co-founder and CEO commented,“As we thrive to become the one-stop-shop platform for restaurant owners to grow their operations effortlessly, it is important to continually seek innovative solutions for our clients. By integrating n.go onto our platform, Foodics' clients will be able to serve existing, and also acquire new customers, who prefer in-restaurant or curbside pickups seamlessly through the Foodics cashier app. We are proud to welcome home grown pioneers such as n.go to the extended Foodics family.”

The n.go platform allows customers to shorten waiting time and avoid long periods of standing to buy and pay. It also allows restaurants to eradicate manual work, reducing operational work, and fully eliminating errors from manually pushing orders through the system.

Mazen Ghalib Al-Abdullah, n.go CEO and founder added,“This agreement is a win-win situation for both n.go and Foodics. Our application is specialised in receiving instant online orders and delivering it to customers on the go, without leaving their cars, allowing them to save time by skipping the queue and scheduling their orders in advance. The agreement with Foodics will grow our footprint tremendously and also enable us to service new customers and restaurants with our innovative virtual drive through concept and create more value for them.”

This app integration will benefit both Foodics and n.go customers, opening a new sales channel to drive convenience and enhanced customer experience. A B2B2C model, n.go enables the growth of F&B outlets on the app, offering them an equitable revenue sharing model and also bringing footfall generating revenue for brands based on their location through bespoke campaigns.


FOODICS is the leading Restaurant and Payment Tech company in MENA, with an innovative 360° SaaS ecosystem making it a pioneer in the regional F&B industry. Formally licensed as a Fintech company by the Saudi Central Bank (SAMA), the company's vision is to build a complete restaurant management ecosystem that enables owners to run their operations seamlessly and grow their business. Its mission is to empower restaurants and merchant owners with a comprehensive cloud-based POS system to enrich their operations. FOODICS caters to every segment of the F&B sector from traditional dine-in restaurants, cafés, quick service restaurants, bakeries, food trucks through to cloud kitchens and non-food micro-retailers. Since its inception in 2014, it has successfully processed over 6 billion orders through the platform and raised a record USD170 mil in Series C round, making it one of the most promising SaaS companies to emerge from the MENA region.

About n.go:

Founded in mid-2021 in Saudi Arabia, n.go provides a pioneering“virtual drive through” experience to customers that allows them to choose products and pay through the application, and then receive the order from the chosen store upon arrival without the need to get out of the car.

The platform also allows customers to shorten waiting times and avoid long periods of standing to buy and pay. In addition, n.go helps its partners from restaurants and cafés to increase their revenues, receive more customers and learn their client's preferences to improve services and raise customer loyalty.

n.go operates in Riyadh, Jeddah, and Khobar/Dammam in the Kingdom of Saudi Arabia, and has been able to count a number of reputable stores in the F&B sector in a short period of time on the platform. It is currently active across 28 cities across KSA and the UAE.

n.go is currently fundraising, having previously closed an investment round of $1.8 million (SAR7 million) in order to boost expansion into the UAE and beyond.


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