Hoffman Agency Launches In Malaysia

2/23/2023 3:13:07 AM

(MENAFN- PRovoke) KUALA LUMPUR - The Hoffman Agency has launched in Malaysia, opening a Kuala Lumpur office which marks the firm's 10th in Asia-Pacific.

Vicky Wong will lead the new office as general manager. Previously head of corporate communications at Digital Nasional Berhad, a Malaysian government-owned entity supporting the proliferation of 5G infrastructure in the country, Wong has also held leadership roles at Lumos Hill & Knowlton Strategies and Archetype.

The launch comes after Hoffman posted revenue growth of 60% in Southeast Asia in 2022, and 149% since 2020. The firm now has 50 people in the sub-region, across offices in Singapore, Jakarta and Kuala Lumpur. Clients include
Trellix, Bukalapak and Alpha JWC, while PRovoke Media understands that Hoffman also works for
Tencent, Zoom and GrabAds in the region.

Wong will report to Hoffman Southeast Asia MD Maureen Tseng. 'Economic uncertainty can lead agencies to contract and batten down the hatches,' said Tseng. 'Instead, we are embracing the opportunity before us and investing in the future of the technology sector. In Southeast Asia we work as one team across Singapore, Indonesia and now Malaysia. This allows us to provide top quality consulting that combines big-picture thinking with nuance and insight unique to each individual market.'

Hoffman's areas of specialization include semiconductors, where it serves two of the largest companies in the sector as well as multiple related companies; data centers and cloud computing; the digital economy including start-ups and venture capital; fintech; cybersecurity; and ESG.

“Having a physical presence in Malaysia deepens our capabilities as a hub and means tech clients in the market can take advantage of diverse knowledge and experience within a single team,” Wong added.“We specialize in helping tech brands enter new markets and build a consistent but localized brand identity across those markets. We see great opportunity to do this for both multinational and local clients and in so doing support the growth of Malaysia's and Southeast Asia's tech ecosystems.”

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