(MENAFN- Portland Communications) Doha 5 February 2023: Expo 2023 Doha continues to grow its list of international participants as a delegation from the Hashemite Kingdom of Jordan gathered in Doha to formalise their commitment and official participation.
Highlighting this knowledge and expertise, Jordan’s pavilion will demonstrate humans’ relationship with nature across the ages, demonstrating how Jordan has been able to leverage its environmental diversity and overcome challenges, particularly the global food security crisis. At the same time, Jordan will exhbit the newest technologies that are being used in light of the country’s water scarcity, including biotechnology and tissue culture, hydroponics, development of field crop varieties, such as wheat and barley, smart farming systems, permaculture, modern irrigation systems increasing water efficiency, as well as water harvesting systems and many other modern technologies.
Visitors will be invited to plunge into Jordan’s breathtaking landscapes through the pavilion that will take visitors on a journey through the country’s cities, public parks, and the Jordan Valley - a green basket of vegetables and fruits – while also raising awareness of the current challenges posed by Jordan’s desertification.
The pavilion will also invite visitors to ascend to the country’s spectacular mountains covered in trees and learn about Jordan’s medicinal and aromatic plants in a dedicated vertical garden. Following the best traditions of Arabian hospitality, Jordan’s pavilion will offer visitors an opportunity to taste the country’s food and buy traditional souvenirs and agricultural products.
The Secretary General of Jordan’s Ministry of Industry, Trade and Supply and the Commissioner General of Jordan’s Pavilion at Expo 2023 Doha, Ms. Dana Al-Zoubi, said: “The Expo [2023 Doha] constitutes an opportunity for the world to exchange knowledge of climate-smart agriculture and food systems. Jordan is considered one of the world’s driest nations. Therefore, it is working on finding sustainable solutions to face the increasing environmental challenges, including water scarcity, land degradation and rising temperatures. The use of underground waters, protected cultivation, vertical farming and smart selection of plant species suitable for the environment are just some of the country’s solutions to mitigate against environmental threats.”
She added: “We are hoping to increase knowledge and awareness around horticulture and the environment for future generations. In doing this, we will enable them to continue the work of developing the desert and sustainable farming and face the ever-increasing environmental risks posed to the region. We are thankful for Qatar’s support of Jordan’s participation in the Expo 2023 Doha”.
She also emphasised that Jordan is keen to participate and that the technical delegation’s presence in this visit is intended to prepare Jordan for to take part in the Expo by conducting site visits and meeting with the relevant authorities.
His Excellency Ambassador of the Hashemite Kingdom of Jordan to the State of Qatar Zaid Mufleh Al Lawzi said: “Expo 2023 Doha will be an excellent platform for multilateral cooperation, while also presenting an opportunity to boost global awareness around the problem of desertification, which is particularly acute for countries like Jordan and Qatar. We are pleased to join this extraordinary event and delighted that it is taking place in the MENA region for the first time”.
“Jordan and Qatar are brotherly countries and long-term partners, and we are delighted to see Jordan’s eagerness to participate in the Expo. Jordan’s pavilion will be a truly breathtaking experience, showcasing the beauty of this Middle Eastern country while highlighting the important challenges it is faced with. We look forward to supporting Jordan in acquainting visitors with its heritage and nature”, said Expo Commissioner General His Excellency Mr. Bader Al Dafa.
Spanning October 2nd 2023 through to and March 28th, 2024, Expo 2023 Doha will take place in the heart of Doha in Al Bidda Park, welcoming citizens and residents of Qatar, international visitors and high-level participants.
About Expo 2023 Doha:
Expo 2023 Doha will be the first A1 International Horticultural Exhibition to be held in Qatar, the Middle East, and North Africa. Organized and Led by the Ministry of Municipality, Expo 2023 Doha is conceived in line with the guiding principles of Qatar National Vision 2030 that puts environmental management and sustainable development at the heart of its mission.
Running for 179 days from October 2, 2023 till March 28, 2024 and aiming to reach more than 3 million visitors, Expo Doha 2023 will offer guests with an opportunity to visit ornamental gardens, attend public debates, conferences, live shows and enjoy art and culinary performances in the dedicated area in Al Bidda Park spanning across 1.7M square metres and facing the azure waters of the Arabian gulf. This year’s Expo 2023 Doha works along the theme "Green Desert, Better Environment" with the aim to highlight and encourage sustainable innovation and reduce desertification. The topics of modern agriculture, technology & innovation, environmental awareness and sustainability will all feature.
Under the auspices of the BIE (Bureau Internationale Des Expositions) and AIPH (International Association for Horticultural Producers), the exhibition will draw international visitors and organizers from 80 countries, as well as the national and international related Industries, Government entities and officials (local, regional and international), Non-governmental organisations, Commercial affiliates; Sponsors, Partners, Suppliers, Media (local, regional and international) and national, regional, international general public visitors..
The theme of Expo 2023 Doha is "Green Desert, Better Environment" as it aims to encourage sustainable innovation and reduce desertification. It will inspire visitors to take part in the change through 4 sub-themes:
• Modern Agriculture
• Technology & Innovation
• Environmental Awareness
• Sustainability
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About BIE:
The BIE (The Bureau Internationale Des Exposition) is the Intergovernmental Organization in charge of overseeing and regulating all international exhibitions that last more than three weeks and are of non-commercial nature ("Expos"). Today, 4 main types of Expos are organized under its auspices: World Expos, Specialized Expos, Horticultural Expos and the Triennale di Milano. BIE’s mission is to guarantee the quality and the success of these world events, protect the rights of their organizers and participants, and preserve their core values of Education, Innovation and Cooperation. From the 31 countries that created the BIE in 1928, the Organization has grown to 170 Member States, as a result of the success and the appeal of Expos. The BIE Member States take part in all the decisions of the BIE, and they strive to continually improve the quality of Expos. The headquarters of the BIE are located in Paris.
BIE is a key international stakeholder in EXPO 2023 DOHA.
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