EMEA Industry News In Brief (January 30, 2023)

(MENAFN- PRovoke)

LONDON - ThoughtSpot, the analytics cloud company based in Mountain View, California, has chosen Hotwire Global as its agency of record across three priority markets: the UK, US and Australia. Hotwire will work with ThoughtSpot to expand global brand awareness, engagement and sales through executive thought leadership, event amplification and content.

LONDON - Siemens has appointed Citypress to handle UK and Ireland communications after a competitive pitch. It is the first time both parts of the UK business have been awarded to one agency. Citypress will deliver strategic corporate and B2B PR and social media for the technology giant's smart infrastructure and digital industries businesses, as well as cementing Siemens' position as a provider of technology and services that address challenges including net zero, energy, to digital transformation and cybersecurity.

LONDON - Pie and pastry brand Higgidy, whose range is 75% vegetarian and vegan, has appointed PR, social media and content agency Flock as its consumer and trade PR partner, working as part of a cross-agency team that also includes Finn. Flock began working with the brand – which is owned by Samworth Brothers, the company behind the Ginsters and Soreen food brands – in 2022 and has now been appointed as the brand's retained agency for 2023 and beyond.

LONDON - The Romans has joined Heineken UK's agency roster, which also includes Cow and Edelman, after a competitive pitch. The agency's briefs will include corporate and consumer PR.

LONDON - Hill+Knowlton Strategies
has won work for supply chain solutions company Manhattan Associates
after a competitive pitch. The agency's brief includes B2B communications, media relations, thought leadership and content development.

LONDON -The Seeing Dogs Alliance, a charity that provides guide dogs for blind people, has appointed communications and digital marketing agency Siren Communications to grow awareness of its work as part of a drive to train more seeing dogs, from puppyhood to placement, in the wake of the nationwide shortage caused by the pandemic. The agency, which recently achieved B Corp status, will support the small charity (pictured) to gain greater visibility in the media and on social media.

LONDON -Charles & Dean, an independent asset finance broker for individuals and businesses, has appointed Diffusion as its PR agency in the UK after a competitive pitch. Diffusion's brief is to focus on promoting the broker's range of finance options for businesses through thought leadership, executive profiling, messaging, and reactive media relations. The agency will aim to position Charles & Dean, which has secured more than £120m of funding for SMEs in the last 12 months, as trusted advisors on how businesses can access finance to grow during a period of economic volatility.

LONDON - The PHA Group has been appointed by electric vehicle (EV) charging software specialist Ev.energy. The company is aiming to scale its EV charging infrastructure for businesses and drivers across the US, UK and EU. The PHA Group has been appointed to support this growth with communication strategies targeting Ev.energy's end users and commercial partners such as UKPN, Western Power Networks and the National Grid, including via proactive press office and partnership announcements. The agency has also recently been appointed by baby food brand HiPP Organic and online fitness equipment retailer MuscleSquad.

LONDON - Search-first creative agency Rise at Seven has added online parking space platform YourParkingSpace to its client portfolio, with a brief to provide services including organic SEO, content, digital PR and reactive marketing to help the brand, which was acquired by Flowbird in mid-2022 for a reported £120m, achieve its ambitions for further B2B and consumer growth.

LONDON -UK-based employee-owned communications agency Emperor has announced a strategic cross-border partnership with Indian stakeholder communications consultancy AICL Communications. The alliance will support international businesses to connect with investors, employees and customers; the two agencies will jointly offer ESG consultancy, annual reporting, investor outreach, employee engagement, brand communications and digital communications. The partnership is the first step in the creation of an international network of owner-managed and employee-owned businesses.


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