(MENAFN- The Peninsula) The Peninsula
Doha: Ali Bin Ali (ABA) Hospitality announced the opening of the second outlet of Joe's Café at Qatar's iconic 2022 building, which is a major attraction now at Aspire Zone near Khalifa International Stadium. It is a location that is set to play a leading role at the 2022 Football World Cup.
The stylish café opened its doors to the public on May 15.
Strategically located on the ground floor of the building, the café is the first store from the left side of the building's entrance, positioned right next to ABA Market Hall's Monoprix store.
With its warm, inviting décor, the new Joe's Café has a more modern and contemporary design. The outdoor seating area of the café is the perfect spot to relax, the black, brown and green hues inside the café offer a perfect, quaint ambiance for business meetings or solo work.
The café offers an international menu with a wide range of delectable savoury and dessert items perfect for a casual all-day dining experience.
Commenting on the opening of the new store, General Manager of ABA Hospitality Bassel Salim Ammar said,“We are delighted to open the second branch of Joe's Café at this very special location and to be the highest performing country for the brand. With the World Cup 2022 fast approaching and Qatar preparing to welcome the world and host them, at Ali Bin Ali Hospitality, we find it fitting to expand the hospitality offerings that are available for everyone to enjoy.
“Joe's Café is a welcoming, vibrant place with its own spirit of excitement and a menu that is innovative and well-loved. So, we look forward to welcoming a whole host of new fans of the restaurant and also treating our loyal customers to a fresh new experience.”
Joe's Café opened in London's Sloane Street in 1984 and it immediately became trendy — in the 1980s and 1990s. The Café welcomes superstars like Madonna and Mick Jagger among its VIP customers.
The café is extremely popular with Middle Eastern customers and has become a go-to venue for clients from the GCC.
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