(MENAFN) Mars stated a renovation of the visual identity of its iconic M&M’s candy brand, counting some changes to the logo and characters, the six different colored “lentils”, and declared they have gotten a modern remodeling for a “more dynamic, progressive world.”
Mars as well announced that the redesign is paid attention on making a sense of belonging and public, in addition to highlighting the characters’ “personalities, rather than their gender.”
It added that it chose to focus more on the character in its logo to “demonstrate how the brand aims to bring people together.”
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